Oriflame
With such a high volume product, any improvements in productivity are extremely important. When Oriflame first talked to Avery Dennison about Nature Secrets labelling, they had been using a conventional glassine label liner. This approach had limitations. First of all, a paper-based liner does not have the smooth surface of a filmic liner, so air entrapment in the adhesive will always lead to poorer wet-out and less successful labelling outcomes.
Secondly, and more crucially, the glassine liner is significantly thicker. Switching to a thinner material gives a whole range of gains, including more labels per roll, lower transport costs and sustainability benefits.
Please click here to download the case study
