Packaging Lessons

Sante (Santé) A La Votre, Cheers, Salut, Cin Cin Cin, Skal to You

We travel across Europe to showcase one of the most beautiful aspects[rv1] of label design: the labels of Champagne and Sparkling wines. The bottle’s “face” and the singular expression of the House and brand, they are themselves works of art.

Viva South American Label Design

Having just explored South America, we’ve been excited by the vibrancy that abounds not just in label design, but in the overall role the label plays in the conception of the product experience. What follows are extremely confident examples of labels as visual language, deftly delivered in a new South American idiom that is both global and regional at the same time.

Asian Packaging Today

Asian packaging design is undergoing a sea-change. We’ve curated a selection of recent work to show the growing sophistication among Asian brands, designers, channel partners and industry observers, and emphasize melding rich Asian cultural themes with fresh perspectives.

Switchable PS Label Adhesive for PET Bottles Helps Designers Realize 100% Recyclability

Strong, lightweight, transparent and highly versatile, polyethylene terephthalate (PET) plastic is the ideal material for consumer packaging such as water and soda bottles.

Silver films expand possibilities for packaging designers

Today, more than 80 percent of the purchasing decisions made by consumers are based on impulse. As a result, one of the biggest challenges for packaging designers is designing product packaging that quickly grabs the consumer’s attention and interest.

Interactive Packaging

It’s no surprise to anybody in design that the rate of technological change is accelerating at a breakneck pace. But what may surprise you is how that pace will challenge your assumptions and redefine the concept of “good packaging.”

Moving Brands

Integrating brand or marketing campaign graphics into a variety of mediums – beyond the packaging – has become the norm as consumers make more on-the-spot buying decisions.

Using Color Cues to Enhance Branding

Sneha Shah highlights the evolution of color and branding to create differentiation on the shelf.

Shape Identity

As we push our designs to more unique geometries and as technologies advance to allow for shape differentiation, it is important to understand the technical hurdles associated with this shift.

Printability

Printability is a key area of concern for packaging designers around the world and the solution starts with the material.