Achieving Sustainability Without Compromising Brand Impact and Design: An Interview with LIGANOVA

Phil explained that the number of sustainability requests from brands are continuously increasing and requirements are becoming more and more sophisticated. These requests span from essential corporate ESG information to get qualified as a partner, to comprehensive information on alternative materials, disposal methods and clear data transparency on the impact of their projects.

Phil believes that sustainability transformation in our industry requires collaboration throughout the entire value chain, from material innovators like Avery Dennison, through to agencies like LIGANOVA and the brands they serve. Together, we can drive innovations and education and empower brands to make more sustainable choices.