Sixteen hundred square feet of booth space. Five interactive engagement areas. Multiple industry influencer partnerships and speaking opportunities. One prestigious 2019 Innovation Award for our MPI 1405 Easy Apply™ RS PVC-free film. The numbers alone are exciting, but they hardly capture the full scale of Avery Dennison’s impact at the 2019 ISA International Sign Expo®, which hosted more than 20,000 attendees.
Our team had a blast attending this year’s ISA show, from collaborating with Justin Pate of the Wrap Institute and John Duever of Vinyl Images and Design, to wrapping cars, vans and walls in our booth, to encouraging attendees to choose, weed and place their spirit animals on a giant, textured wall graphic each day. We also had the opportunity to present a version of our Business Boot Camp to aspiring shop owners, hear Senior Technical Specialist Molly Waters share insights in a Print Boot Camp workshop, and meet passionate sign shop owners from across the world.
In case you couldn’t make it to this year’s event, check out some of the photos from our booth and learn more about Avery Dennison’s MPI 1405 Easy Apply RS PVC-free film, which was named as one of four 2019 Innovation Award winners for its submission in the Substrates & Inks category. Our MPI 1405 product is a PVC-free, digitally printable film that captivates with superior color pop and conformability to tough textured surfaces, including brick and cinderblock. It won an award not only for its looks, but its ease of use, with patented air-egress technology to eliminate wrinkles and bubbles, and a long-term removable adhesive that balances tack and simple removal.