Press Releases

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Jun 18, 2025

Avery Dennison® Premieres Two New Supreme Wrapping Film™ - Blue Shades Just in Time for Summer

Just in time for summer, Avery Dennison® Graphics Solutions today debuted two captivating new colors for its Supreme Wrapping Film™ line: Gloss Park Avenue Blue and Gloss Turquoise Ocean. These vibrant additions offer a sophisticated spectrum of blue-green shades, evoking everything from iconic luxury to pristine ocean waves, bringing sleek elegance to the world of automotive color change wraps.

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Jun 04, 2025

New Avery Dennison Overlaminate Emphasized The Importance of Sustainability For Films Industry

Avery Dennison® Graphics Solutions today debuted DOL 7460 manufactured with new ADReva™ (Add-REE-vah) Technology, the newest addition to their sustainability portfolio. The DOL 7460 Digital Overlaminate sets a new standard in graphics protection – offering a sustainable, eco-friendly solution for longer-lasting printed graphics. Engineered with ADReva Technology, DOL 7460 provides superior conformability and excellent durability in a solvent-free, PVC-Free overlaminate.

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May 13, 2025

Avery Dennison Helps Drive Awareness With Skin Cancer Foundation’s Mobile Screening | Customized RV To Provide Free Exams Across The Country

In recognition of May as Skin Cancer Awareness Month, Avery Dennison® has sponsored The Skin Cancer Foundation’s mobile education and screening program, “Destination Healthy Skin” as the in-kind printed graphics and window film sponsor. The Foundation’s traveling “Destination Healthy Skin” recreational vehicle, which is wrapped in Avery Dennison products, will travel across the country to provide free skin cancer screenings.

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Apr 17, 2025

Avery Dennison® Announces New Paint Protection Film Class Trainers: Chris Figueroa and Sergey Yakobchak

Avery Dennison® Graphics Solutions is proud to announce the addition of two industry veterans, Chris Figueroa and Sergey Yakobchak, to its prestigious team of trainers for paint protection film (PPF) training classes. With years of expertise in the PPF, wrap and graphics field, Figueroa and Yakobchak will make significant contributions to Avery Dennison’s hands-on training programs.

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Feb 25, 2025

Avery Dennison® Introduces New Encore™ Series Of Automotive Window Films That Redefine Performance And Style

Avery Dennison debuted today the new Encore™ automotive window films portfolio, an innovative range of products designed to set a new standard in performance and style for window film professionals and automotive enthusiasts. Featuring a versatile three-tier lineup— Encore™, Encore™ Supreme, and Encore™ Supreme IR—these films cater to every preference with a "good, better, best" offering.

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yiannimize-series

Feb 06, 2025

Avery Dennison® Teams With Yiannimize, Debuts New Supreme Wrapping Film™ Colors From Europe

Avery Dennison® Graphics Solutions today announced today the North American launch of two Supreme Wrapping Film™ color collections. Previously only available in Europe, the Yiannimize Series and Road Trip Memories Series both feature exclusive new colors that add bold color and unforgettable flair to automotive wrapping films.

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yiannimize-series

Nov 14, 2024

Avery Dennison® Adds New Luster and Matte Finishes to DOL Max Series Digital Overlaminate Product Line

Avery Dennison® Graphics Solutions announced today the expansion of its digital overlaminate (DOL) product line with the addition of two new DOL Max series finishes: DOL 1370 Max, a 1.3 mil luster finish, and DOL1380 Max, a 1.3 mil matte finish.

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Oct 22, 2024

Avery Dennison® Introduces SkyWay™ Bird Film

Avery Dennison® Graphics Solutions today introduced SkyWay™ Bird Film, engineered to effectively reduce bird window collisions, conserve wildlife and meet building codes. The film has a specific dot pattern that breaks the reflection on glass, enabling birds to see that there is an obstruction. The film’s neutral dot pattern still allows building occupants to retain their view of the outside with minimal interference.

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skyway-bird-film

Sep 23, 2024

Avery Dennison® Introduces Bright Escapes Supreme Wrapping Film™ Colors

Avery Dennison® unveiled its fall 2024 Supreme Wrapping Film™ color collection, Bright Escapes. The three-color collection is crafted to inspire the feelings of joy, excitement, and bold self-expression. Each color is a gateway to unforgettable experiences. Pool Party Pink captures the essence of carefree days by the pool. Tropical Vacation Green transforms your ride into the lush, refreshing feel of a paradise island getaway. Popstar Concert Purple brings the exhilarating energy of a front-row concert experience.

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bright-escapes-collection

Sep 16, 2024

Avery Dennison® Expands Window Film Portfolio with Auravate Decorative Film Series: Seven Premium Films to Modernize Existing Glass

Avery Dennison® introduces the new Auravate Decorative Window Film Series to provide a cost-effective, retrofit solution to modernize existing glass windows, doors, showers, partitions and more. The Auravate Series films are suitable for residential and commercial applications and include seven new films with various frost/tint/design patterns to add privacy to a room while providing an elevated design aesthetic.

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