Avery Dennison Films Showed Their Range at FESPA 2018

Avery Dennison Graphics Solutions Europe put on a show at this year’s FESPA, complete with a variety of product portfolios and live demonstrations. On May 15-18, our films took Berlin by storm with four incredible vehicle wrap designs, architectural wraps, mini hood demos and more.

Well-known designers from across Europe provided the inspiration for each vehicle wrap, including Funkeefish, MotoStyles, Joffrey Van der Jagt and Yura Graud. Then, using an array of vinyl, like MPI 1105 cast film, Supreme Wrapping Film and Reflective Films, installers in the booth showed attendees the precision and easy installation provided by Avery Dennison products.


New Conform Chrome colors, Rose Gold, Violet and Matte Silver made their grand European debut. The conformability of Supreme Wrapping Film was also on display, via a stretch demonstration incorporating the recently released Radioactive Gloss Metallic. The film was pushed, pulled and reshaped by attendees and Avery Dennison staff.

A brick wall near the center of the booth was given bold character with MPI 1405, made to handle rough surfaces like brick and concrete.

We have more exciting developments coming this year, with a few surprises slated for the SEMA Show in Las Vegas. Stay tuned to our Facebook page for updates, and make sure to check out other videos and pictures from FESPA on our Instagram page (@adgraphics_na).