Avery Dennison Adds Four Gloss Pastel Colors to Supreme Wrapping Film Portfolio

A ‘retro’ look is coming to our Supreme Wrapping™ Film portfolio with four new soft pastel tones. The new Tough Pastel series of colors includes Cloudy Blue, Smoky Blue, Sea-Breeze Blue and Light Pistachio.

Inspired by the distinctive shades of classic muscle cars, the new colors can take on any vehicle wrap application. Softer, pastel colors were popular on some of the most iconic cars from the past, and now all vehicles can feature the same look.

“Bringing beautiful, unique colors to the vehicle wrap market is one way we support the industry as it continues to thrive,” said Jeff Losch, marketing director, Avery Dennison Graphics Solutions. “These are highly durable films, with excellent long-term removability, and they also give the productivity boost that is so important to installers, including excellent conformability around curves and recesses.”

Our innovative Supreme Wrapping Film portfolio includes more than 100 colors and finishes, along with best-in-class performance and easy installation provided by Easy Apply RS™ air egress technology. Supreme Wrapping Film can be repositioned easily during application, for beautiful, bubble-free results.

More information about the entire Supreme Wrapping Film portfolio can be found at graphics.averydennison.com/swf. Stay up to date with pictures and product info on Avery Dennison Graphics Solutions social channels, including Facebook and @adgraphics_na on Twitter and Instagram.