Seven Regional Winners Named in Avery Dennison “Wrap Like a King” Challenge

Mentor, Ohio, October 19, 2015 – Avery Dennison Graphics Solutions announced today that seven vehicle graphics installers from around the world were named the Regional Wrap Kings in the “Wrap Like a King” Challenge featuring  Avery Dennison® Supreme Wrapping™ Films, Conform Chrome, and digital Supercast vinyl wrap.


The following vehicle graphics installers were named Regional Wrap Kings:


A panel of international industry judges chose the  West, Central, Midwest, East, South, Canadian and European Wrap Kings out of 173 total entries. The 2015 Challenge judges included Ryan Friedlinghaus, Eric Ide, Markus-Marcel Knoch, Myles Kovacs, Justin Pate, Adrian Rope and Molly Waters. The regional winners will go on to compete for the ultimate “King of the Wrap World” title at the 2015 SEMA Show, November 3-6, 2015 in Las Vegas, Nevada.


“Avery Dennison is incredibly proud of all the installers who entered Wrap Like a King 2015. The entries surpassed our expectations and their unique, creative use of Avery Dennison products was more than we imagined,” said Roxanne McSpadden, North America marketing director at Avery Dennison Graphics Solutions. “We can’t wait to crown the King of the Wrap World at the 2015 SEMA Show!”


Each installer won an initial prize package valued at almost $3,200. The prize pack includes a three-night stay in Las Vegas to attend the SEMA show, $500 cash, an Avery Dennison Wrap Class of their choice, a Regional Wrap King trophy, Wrap Like a King swag, a meet and greet autograph signing with Ryan Friedlinghaus from West Coast Customs™ and marketing support from Avery Dennison.


In addition to the Regional King prize pack, the King of the Wrap World will receive an additional $500 cash prize, a King of the Wrap World trophy, and almost $1,000 worth of marketing support from Avery Dennison including Facebook® ads, exposure on the Avery Dennison Graphics Solutions website, and a print ad in a trade show publication. The entire King of the Wrap World extended prize package is valued at almost $5,000.


“It was incredible to see all the global trends in vehicle customization come to life in all the entries,” said Justin Pate, car wrapping instructor and founder of the Wrap Institute. “Not only are we looking forward to crowning the ultimate King of the Wrap World winner at SEMA 2015, but I’m also excited to see all the regional winners interact and share their inspiration and skills with one another.”


The seven professional judges evaluated the 173 total submissions based on criteria of visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal and uniqueness of the design.


“We can’t wait to go to Las Vegas for the SEMA Show and see who will be crowned the King of the Wrap World,” said Rick Spade of Spade Kreations. “We know that SpadeMade Ram, has what it takes to be the ultimate winner, but we’re also excited to spend time with the other regional winners. All of the installers are constantly working to heighten the skills of the entire vehicle wrap industry, and Avery Dennison has given us the ability to do that on an international scale.”


Over $25,000 in prizes will be given away to participants and voters. Installers and fans can still enter to win the fan prize package by using #WrapLikeAKing on Instagram® through November 7, 2015. The fan prize includes an Avery Dennison Wrap Like a King swag bag that contains Avery Dennison t-shirts, retail and restaurant gift cards, and signed merchandise from West Coast Customs™.


Wrap installers can learn more about Avery Dennison Supreme Wrapping™ Film or digital Supercast films via or Wrap Like a King official rules, judges and prize information are also posted at



About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit Join the Avery Dennison conversation at, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.

Neither Facebook nor Instagram are affiliated with or endorse Avery Dennison, its products, or this contest, and referencing them not intended to imply any such affiliation or endorsement.