(Las Vegas, Nevada) October 30, 2012 – Avery Dennison announced today that it will highlight 13 new Supreme Wrapping Film matte and brushed metallic colors, digitally printable wrap materials and paint protection films in booth 12637 at the Specialty Equipment Market Association (SEMA) Show 2012 in Las Vegas, Nevada from October 30 – November 2. The films are used by restylers, wrap installers and the graphics community to customize, personalize and protect the exterior of a vehicle.

The new films are part of the Avery Dennison® Supreme Wrapping Film portfolio, which are available in 46 colors and used to customize cars and trucks by changing the exterior color of a vehicle while providing a finish similar to paint.

Avery Dennison will also feature Nano-Fusion™ Technology PPF, a more conformable, longer-lasting paint protection film designed to eliminate yellowing, cracking, bubbling, and peeling due to UV exposure, that is better than conventional PPF films. Avery Dennison’s patented Nano-Fusion process infuses protection deep into the urethane film, allowing the film to retain its flexibility, improving conformability and making the film easier to install.

Installation of Nano-Fusion™ Technology Paint Protection Film and Avery Dennison Supreme Wrapping Films will be demonstrated on a 2013 Ford Mustang in booth 12637. Justin Pate, a world renowned vehicle wrapping expert, will demonstrate how to apply a variety of Avery Dennison car wrap products. Wrap and paint protection film demonstrations will alternate every hour on the hour beginning at 10 a.m.

The 2013 Mustang will debut at SEMA wrapped in a “Track Fighter” theme created by Pictographics with Avery Dennison Supreme Wrapping Film white pearlescent, grass green, black metallic, and dark yellow films. The wrap was designed as an homage to the P-51 Mustang fighters, part of the World War II D-day invasion.

“Avery Dennison Supreme Wrapping Films are the key to easily customizing a car in a new color and can be more cost effective than paint,” said Todd Hain, marketing program manager, Avery Dennison Graphic Solutions. “We’ve had an overwhelming response to the new matte and brushed metallic colors and Conform Chrome from expert vehicle wrap installers across the country, we can’t wait to showcase them for the SEMA Show 2012 attendees.”

Avery Dennison® Conform Chrome, a vehicle accent film for gas caps, side-view mirrors, stripes and door handles, was introduced at last year’s SEMA Show and is extremely popular. In addition to the Supreme Wrapping Film line, Avery Dennison’s MPI 1005 Supercast Easy Apply RS™ is a digitally printable film well-liked among graphics and car wrap installers because it’s repositionable and slideable, making application easy. Colors pop on Avery Dennison’s digital films to create dynamic personalized designs.

Avery Dennison educates consumers and small businesses about color change and wrap films and connecting them with car wrap installers through CarWraps.net, an easy-to-use website that locates local pre-screened and certified installers so a vehicle wrap quote can be requested.

Avery Dennison’s patented Nano-Fusion process infuses protection deep into the urethane film, allowing the film to retain its flexibility. Conventional PPFs feature a stiff topcoat laminated to a pliable urethane film substrate, making it time consuming and difficult to install, and are more prone to cracking and yellowing over time. Not only is Avery Dennison PPF more conformable, but it also eliminates yellowing and cracking better than conventional films. In fact, Avery Dennison is so confident about its paint protection film that it is backing the product with a lifetime warranty, the most comprehensive in the industry.

For additional information on Avery Dennison Nano-Fusion™ Paint Protection Film, visit www.nano-fusion.net.

For more information on Avery Dennison car graphics and wrap products, pricing or roll sizes, visit www.averygraphics.com to locate a distributor (on the Partner Page) or contact Avery Dennison at 800-282-8379 for additional product information.


About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2011. A division of Avery Dennison, Avery Dennison Graphics and Reflective Products provides imaging materials and service solutions for fleet, architecture, transportation, traffic and safety markets. For more information visitwww.averydennison.comor www.averygraphics.com. Certain third party trademarks and tradenames used herein are the property of their respective owners.