(Painesville, Ohio) October 9, 2012 – Avery Dennison announced today that it is expanding the range of colors offered in its popular Supreme Wrapping Film line by adding 13 new matte and brushed metallic colors. Avery Dennison Supreme Wrapping Films are used to change the color of vehicles or create partial wraps, providing a finish similar to paint for vehicles and trucks.

New Avery Dennison Supreme Wrapping Film Matte Metallic and Brushed Metallic colors include:

Brilliant Blue Matte Metallic

Brushed Aluminum

Charcoal Matte Metallic

Brushed Bronze

Frosty Blue Matte Metallic

Brushed Black Metallic

Garnet Matte Metallic

Brushed Steel

Green Apple Matte Metallic

Brushed Titanium

Gunmetal Matte Metallic


Night Blue Matte Metallic


Purple Matte Metallic


“The Avery Dennison Supreme Wrapping Matte and Brushed Metallic Films color choices and overall appearance are awesome,” said Dallas Fowler of Digital EFX, based in Louisville, Ky. “The texture of the face films is great, and they offer excellent conformability around curves. We really put the films through the paces and were impressed with how thin yet very durable they are.”

The beauty of a color change or paint wrap is that if an individual gets tired of the wrap or a company rebrands, it can easily be removed and the paint on the car will look virtually the same as the day it was installed.

“The 13 new Avery Dennison Supreme Wrapping matte and brushed metallic films can be used for a full car wrap, as accent films or combined with the existing 33-color spectrum to create two-tone color schemes,” said Beth Zanko, product manager, Avery Dennison Graphics Solutions. “We listened to our customers and have created a line of metallic colors to meet growing demand for full color change car wraps.”

Avery Supreme Wrapping Films are constructed with a cast color layer and a clear layer, so no overlaminate is needed. They feature Easy Apply RS™ technology which allows the installer to easily reposition and slide the film into place and reduce air bubbles, minimizing the total application time for the wrap.

Metallic films are durable up to six years. The 40 plus colors in the Supreme Wrapping Film product line can be used for wraps, point-of-purchase signage and architectural installations. The films are sold in 60 inch roll sizes providing installers the ability to wrap the hood and sides of the vehicle without seams. In addition, shops can accent their full color change wraps with Avery Dennison’s Conform Chrome Accent Film by applying it to special features on the car such as side-view mirrors, striping and door handles.

The new Supreme Wrapping Film matte and brushed metallic colors will be used in wrap demonstrations by world renowned graphics installer, Justin Pate, at the Avery Dennison Booth 12637 at the Specialty Equipment Market Association (SEMA) Expo in late October.

For more information on Avery Dennison wrap products, pricing or roll sizes, designers and printers can visit www.averygraphics.com to locate a distributor (on the Partner Page) or contact Avery Dennison at 800-282-8379 for additional product information.


About Avery Dennison 

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. A division of Avery Dennison, Avery Dennison Graphics and Reflective Products provides imaging materials and service solutions for fleet, architecture, transportation, traffic and safety markets. For more information, visit www.averydennison.comor www.averygraphics.com. Certain third party trademarks and tradenames used herein are the property of their respective owners.

Media Contacts

North America:

Avery Dennison Graphics Solutions

Carolyn Polanski

T: 440-534-4851



Avery Dennison Graphics & Reflective Solutions

Todd Hain

T: 440-534-6204



Topic Design Group

Cheryl Besl

(513) 744-0908



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