Avery Dennison® Announces Winner of Chrome Sweet Chrome Promotion

(Mentor, Ohio) November 20, 2014 – Avery Dennison Graphics Solutions announced today that John Scott, of 360 Tint in San Antonio, Texas, won the Chrome Sweet Chrome grand prize full car makeover. The car makeover includes an Avery Dennison car wrap, of Scott’s choosing, with installation, Giovanna® wheels, DUB® audio package, and Croftgate® cleaning supplies. 360 Tint, which specializes in window tints, graphic wraps, and paint protection films, plans to customize its company car, a 2007 Chevy HHR LTD Panel SS Front.

“I am thrilled to win the Chrome Sweet Chrome promotion. It’s so exciting for our business,” said Scott. “The crew at 360 Tint has wanted to update our company’s car wrap so this is ideal. We can’t wait to work with the Avery Dennison team on the grand prize car makeover. It will definitely help us raise awareness about vehicle wraps.”

The Chrome Sweet Chrome promotion highlighted the versatility of vehicle wrap films and how they can be used to create full or partial car wraps. Car enthusiasts entered the promotion through text message and an online form before and during the 2014 Specialty Equipment Manufacturers Association (SEMA) Show in Las Vegas, on November 4 – 7, 2014.Daily prizes were awarded, in addition to the grand prize vehicle makeover.

“Avery Dennison representations handed out nearly 5,000 Chrome Sweet Chrome stickers at The SEMA Show,” said Erin Harmon, North America segment manager, Graphics Solutions at Avery Dennison. “We were thrilled with the turn out and support from all the SEMA Show attendees. More than $1,000 worth of gift cards were given away randomly to participants throughout the show.”

Avery Dennison’s SEMA show partners included West Coast Customs® (Silver Lot), CroftgateUSA® (#13019), DUB Magazine® (DUB Live), Advantage Sign® (#12850), Eagle Enterprises® (#12761), Universal Products® (#12822), Oracle Lighting® (#11627), and Toyo Tire® (Toyo Treadpass).

Avery Dennison Conform Chrome Red was recently added to the Conform Chrome Accent Film line, joining Silver, Gold, Blue and Black. With this addition, the Avery Dennison® Supreme Wrapping Film line now includes 87 opaque cast films in gloss, matte and brushed metallic, matte, pearlescent, carbon fiber, conform chrome and satin finishes.

All Avery Dennison chrome-colored films feature a mirror-like finish that creates a high-end look for vehicle wraps. The films are extremely conformable, allowing for application on rounded vehicle features, like side-view mirrors, striping and door handles.1 Easy Apply RS™ technology allows installers to easily reposition and slide the film into place, reducing air bubbles and minimizing the installation time. In addition, due to its construction, no overlaminate is required before installation.

Samples of Avery Dennison Conform Chrome Red are available from samples.graphics@averydennison.com. To find an Avery Dennison Certified Distributor in your area, visit the Find a Distributor page on our website.

For graphics resources and more information on where to buy Supreme Wrapping Films, designers and printers can visit graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.


1The user is responsible for determining the product's suitability for the intended application. This product should be used on a test-and-approve basis.

Some states may have laws or regulations on the use of chrome or other mirror-like finishes on vehicles, which may include passenger vehicles and vans. The user is responsible for determining and complying with all applicable standards.


About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.