Mentor, Ohio, November 5, 2015 – Avery Dennison Graphics Solutions announced today that “Psycho Hurricane” by Kevin Kempf, car wrap installer at PG Nola, of New Orleans, LA, was named the King of the Wrap World in the “Wrap Like a King” Challenge at the 2015 SEMA Show, on November 4, 2015 in Las Vegas, Nevada. Kempf competed against 172 other installers from 25 countries to earn the title of King of the Wrap World 2015.
“It’s such an honor to be chosen as the King of the Wrap World. We worked so hard on Psycho Hurricane and are thrilled to be recognized as the winner,” said Kempf. “The car has been seen all over the world and has been on the cover of magazines, but being crowned the ultimate winner and King of the Wrap World is one of the industry’s highest honors.”
Kempf used Avery Dennison Conform Chrome Silver and Black in addition to DOL 1370 luster overlaminate and HV 1200 black reflective film to complete his entry in the Challenge. The vinyl car wrap design also garnered attention at the goldRush Rally 7, which visited seven cities from San Diego to Miami in June.
Kempf won the King of the Wrap World prize package that includes a three-night stay in Las Vegas to attend the SEMA show, an Avery Dennison Wrap Class of his choice, Wrap Like a King swag, a meet and greet autograph signing with Ryan Friedlinghaus from West Coast Customs™. In addition, he will receive a $1,000 cash prize, a King of the Wrap World trophy, and almost $1,000 worth of marketing support from Avery Dennison including Facebook® ads, exposure on the Avery Dennison Graphics Solutions website, and a print ad in a trade show publication. The prize package is valued at almost $5,000.
A panel of seven industry judges chose the King of the Wrap World as well as regional kings from the West, Midwest, East, South, Canada and Europe regions. The 2015 Challenge judges included Ryan Friedlinghaus, Eric Ide, Markus-Marcel Knoch, Myles Kovacs, Justin Pate, Adrian Rope, and Molly Waters.
“Psycho Hurricane exceeded our expectations and wholeheartedly deserves the 2015 King of the Wrap World crown,” said Adrian Rope, Wrap Like a King judge and founder and managing director of Totally Dynamic, one of the UK’s best known vehicle wrapping companies. “Kempf’s use of Avery Dennison car wrap film was creative and extremely unique. He is a great representation of the talent and skill all installers should strive for.”
The judges evaluated 173 total submissions based on criteria of visual transformation (difference between the before and after pictures submitted), quality and skill level of installation, overall public look and appeal, and uniqueness of the design.
“This year, installers had to compete at an international level, and Kempf really brought his best work to the competition,” said Roxanne McSpadden, North America marketing director at Avery Dennison Graphics Solutions. “All of the entries showcased the amazing transformation a car wrap installer can achieve with Avery Dennison products, and Kempf was no exception.”
Over $25,000 in prizes was given away to participants and voters. Installers and fans can still enter to win the fan prize package by using #WrapLikeAKing on Instagram® through November 7, 2015. The fan prize includes an Avery Dennison Wrap Like a King swag bag that contains Avery Dennison t-shirts, retail and restaurant gift cards, and signed merchandise from West Coast Customs™.
Wrap installers can learn more about Avery Dennison Supreme Wrapping Film™ or digital supercast films via www.wraplikeaking.com or graphics.averydennison.com/wlak. Wrap Like a King official rules, judges and prize information are also posted at www.wraplikeaking.com.
About Avery Dennison
Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013.
A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit
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Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.
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