Avery Dennison Adds Five Satin Finish Films To Supreme Wrapping Film Line


(Mentor, Ohio) February 3, 2014 – Avery Dennison Graphics Solutions today announced the addition of five satin-finish colors – black, white, white pearlescent, carmine red and bubblegum pink – to its popular Supreme Wrapping Film line, a full spectrum of 78 opaque cast films in gloss, matte and brushed metallic, matte, pearlescent, carbon fiber, conform chrome and satin colors that are primarily used for color change car wraps.

“Avery Dennison's new satin film is exactly what we've been waiting for,” said Ryan Friedlinghaus, founder and CEO of West Coast Customs. “Its smooth finish creates the appearance of a real satin paint job while maintaining the benefits of Avery Dennison's quality vehicle wrapping films.”

“Avery Dennison Supreme Wrapping Film satin films feature a unique finish that is a medium luster, with both matte and gloss characteristics. We’ve received excellent feedback on the colors and film performance from car wrap installers,” said Avery Dennison North America Marketing Specialist Abigail Gibbs. “Black, white and white pearlescent were the only satin film colors on the market – until now. With the introduction of carmine red and bubblegum pink, Avery Dennison becomes the first and only supplier to offer colorized satin films.”

Avery Dennison® Supreme Wrapping Films are constructed with appearance and ease of installation in mind. The films feature Easy Apply RS™ technology which allows the installer to easily reposition and slide the film into place and reduce air bubbles, minimizing the total application time for the wrap.  In addition, due to its construction, no overlaminate is required before installation. Avery Dennison Supreme Wrapping Films are ideal for interior and exterior accents for vehicles, point-of-purchase signage and architectural installations.

“The Avery Dennison Supreme Wrapping Film satin white pearlescent is the best film on the market,” said Arthur Hakobyan, Diamond Black Exteriors. “Avery Dennison’s satin white pearlescent stands out from the competition because it can be installed in any direction and the color was consistent throughout the roll. It’s beautiful. Our customer loved the wrap on his Maserati!”

A benchmark video and study demonstrated that Avery Dennison® Supreme Wrapping Film outperforms competitive wrapping films currently on the market. Independent applicators completed benchmark tests on perception of product and application performance comparing seven vehicle wrapping films from major manufacturers worldwide. Avery Dennison Supreme Wrapping Film ranked highest for slideability and conformability, and achieved the highest score for overall performance. Application times were also measured and Supreme Wrapping Film was rated the fastest to apply – almost 20 percent faster than other products.

“We installed several wraps with the new Avery Dennison Supreme Wrapping Film satin colors at a very high end car dealership,” said Joe Alexander, Incognito Wraps. “The dealership owners and customers kept stopping us and commenting on how they loved the finish and the colors. Our customers were thrilled with the new colors. Avery Dennison hit a home run with these five colors.”

Samples of the new Avery Dennison Supreme Wrapping Film satin colors can be requested via www.facebook.com/AveryDennisonGraphics. The new satin films are available in 60” x 25 yd. and 60”x 5 yd. roll sizes, which allow installers to wrap the hood and sides of a vehicle without seams.

For more information on Avery Dennison products, training and certification, printers can visit www.na.averygraphics.com or contact Avery Dennison at 800-282-8379 for additional information. Photos of several Supreme Wrapping Film satin finish wraps are available on Flickr and a timelapse video shows Supreme Wrapping Film satin white film installed on a Ferrari 458 by West Coast Customs.


About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 30,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Pasadena, California, the company reported sales from continuing operations of $6 billion in 2012.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.