Avery Dennison® Expands Digital Wall Film Portfolio with Three New Textures

Mentor, Ohio, April 12, 2016 – Avery Dennison Graphics Solutions announced today the addition of three new digital textured wall films, Pure Canvas, Crushed Stone and Natural Stucco dimensional finishes, in the MPI 2600 wall film portfolio. The new wall graphic films provide quick, customizable and creative wall decoration and come in both permanent (MPI 2630) and removeable (MPI 2631) adhesives. They will be on display in the Avery Dennison Graphics Solutions Booth 284 at the International Sign Association (ISA) Sign Expo 2016 in Orlando, Florida from April 20 - 23, 2016.

“The new Avery Dennison wall films allow customers to create dynamic, custom graphics with a variety of textures for interior design, retail and trade show applications,” said Roxanne McSpadden, marketing director, Avery Dennison Graphics Solutions. “MPI 2600 wall films are affordable, provide excellent color absorption for digital graphics and are so easy to install, consumers can apply them. They take wall graphics to a new dimension.”

MPI 2600 films are 6 mil calendered and digitally printable with solvent, eco/mild solvent, latex and UV curable inks. Unprinted, the  wall graphics films are durable up to four years. MPI 2611, the non-textured, matte finish film, is durable up to three years when printed and the textured MPI 2630 and MPI 2631 films are durable up to two years when printed. The films are rated ASTM E84 Class 1 or A for flammability.

“The new MPI 2630 and MPI 2631 films print beautifully with excellent color clarity and saturation,” said Jeremiah Breitigan, installer at That’s A Wrap in Nashville, TN. “We printed a green screen with MPI 2630 Canvas for a motocross talk show and the producers were impressed because the light disbursed perfectly on the backdrop for the cameras.”

With the option of permanent or removable adhesive, MPI 2630 and MPI 2631 films can be used to create wall graphics in hotels, commercial space,  retail areas, exhibitions and more. The MPI 2600 films are thick, making them extremely easy to apply, with excellent opacity ensuring that the underlying wall is completely concealed.


Samples of Avery Dennison MPI 2600 wall films are available via graphics.averydennison.com/wallfilm or distributors. Visit the Find a Distributor page on the Avery Dennison website to locate a distributor in your area.

For details on Avery Dennison products, designers, printers and installers can visit graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.