Avery Dennison® Introduces New Hi-Tack Adhesive for Opaque and Digital Vinyl Films

Mentor, Ohio, April 21, 2015 – Avery Dennison Graphics Solutions announced today the launch of a new Hi-Tack high performance adhesive paired with Avery Dennison Easy Apply™ technology, which helps branded graphics remain intact in harsh, outdoor environments. Avery Dennison® 900 Supercast and 700 High Performance opaque vinyls and MPI 2126 digital film are available with the new Hi-Tack Easy Apply™ adhesive and air egress technology combination.

"Many original equipment manufacturers are recognizing the importance of prominently branding their products, such as recreational vehicles and commercial light and heavy duty equipment," said Roxanne McSpadden, marketing director, Avery Dennison Graphics Solutions. "By offering Avery Dennison opaque and digital films with Hi-Tack adhesive and Easy Apply technology, companies have the opportunity to create new, dynamic decals and branding that will last longer.”

The new Hi-Tack adhesive allows the vinyl to adhere to challenging substrates that are often used by original equipment manufacturers (OEMs) for consumer products such as 4x4s, boats and dirt bikes, as well as industrial machinery such as diggers and excavators. These recreational and industrial products often feature powder-coated paints, low surface energy plastics, fiberglass and glossy or matte finish protective clear coats; Hi-Tack Easy Apply adheres to these surfaces and provides long-term durability. Easy Apply air egress technology makes equipment graphic installation on these surfaces quicker and reduces the likelihood of bubbles during application.

The following products are available with Hi-Tack Easy Apply adhesive:


  • MPI 2126 is a digitally printable calendered film with a matte finish that is durable up to six years.

  • 900 Supercast films are opaque, cast vinyl films. The new adhesive is available with black and white films, which can be screen printed or sign-cut and are durable up to 12 years.

  • 700 High Performance films are opaque, calendered films that can be screen printed or sign-cut and durable up to six years. Black and white films feature the new Hi-Tack Easy Apply adhesive.


Both 900 Supercast films and 700 High Performance films come in a broad range of colors and finishes that can be custom ordered with Hi-Tack Easy Apply adhesive. More information, including product data sheets with specific warranty and durability information, can be found at graphics.averydennison.com/hi-tack.



About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.3 billion in 2014.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.


Media Contacts - North America:

Avery Dennison Graphics Solutions

Carolyn Polanski

T: 440-534-4851



Topic Design Group

Cheryl Besl

T: (513) 744-0908



*Press Credentials Only Please



For additional product information, designers and printers can contact Avery Dennison at:


T: 1-800-282-8379