Avery Dennison® Adds Transparent Colored Overlaminates and New Giovanna Colors to Supreme Wrap Film™ Portfolio

Mentor, Ohio, April 4, 2016 – Avery Dennison Graphics Solutions announced today the launch of new Transparent Colored Overlaminates for Conform Chrome films and two new colors in the Giovanna Edition of Supreme Wrapping™ Film.

Transparent Colored Overlaminates for Conform Chrome are available in three distinct colors – orange, green and purple  –  to combine with the five existing Conform Chrome colors for new creative color possibilities.

Satin Azure and Satin Pearl Koko join Satin Pearl Cielo Blu, Matte Metallic Grigio and Satin Pearl Nero in the popular Giovanna Edition of Supreme Wrapping Film line.

"Avery Dennison developed a new innovation with colored cast overlaminates to complement our Conform Chrome films," said Roxanne McSpadden, marketing director, Avery Dennison Graphics Solutions. “We are the first to market a colored cast overlaminate film designed specifically for vehicle wraps and excited to see the installers’ creative color combinations.”

When paired with Conform Chrome, the Transparent Colored Overlaminates create more than just additional color options for vehicle wraps. Together, the films offer a multi-layer functionality intended to help protect the chrome film from being scratched or damaged. With the trend of chrome finishes gaining popularity, the new product allows installers to offer even more creative solutions.

“The Transparent Colored Overlaminates are a jaw dropper and definite conversation piece,” said Joshua Marquardt of Art City Wraps in Oshkosh, WI. “I am getting such a positive response to the color and finish of the SUV I wrapped. I’m constantly finding myself in conversation about how amazing the color looks.”

Satin Azure and Satin Pearl Koko, as well as the three existing Giovanna colors, were created through a continued collaboration with Diko Sulahian, owner of WTW Corp, manufacturer of Giovanna Luxury Wheels. The entire Giovanna Edition of the Supreme Wrapping Film line possesses the same qualities of the larger Supreme Wrapping Film portfolio, including excellent conformability around curves and recesses and patented Avery Dennison Easy Apply RS™ adhesive technology.

“The addition of Satin Azure and Satin Pearl Koko has been well-received by wrap installers all over North America,” said McSpadden. “The two new colors, a satin teal and pearlescent brown, complement the existing films and together make for a unique, sophisticated option for users to change the color of their car.”

“With the addition of the new custom vehicle wrap colors, we have completed and achieved our vision for a full line of Supreme Wrapping Film that represents Giovanna Wheels,” said Diko Sulahian, WTW Corp. “Avery Dennison embraced that vision, and we are passionate about all five exceptional Giovanna colors. We hope these inspire consumers to personalize their vehicles.”


More information on the Transparent Colored Overlaminates can be found at graphics.averydennison.com/coloredoverlam.

More information and sample ordering of the Giovanna Edition of Supreme Wrapping Film can be requested at graphics.averydennison.com/giovanna.

For details on Avery Dennison products, designers, printers and installers can visit www.graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.

About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.