2018 Bright New Things Competition Winners Announced | Avery Dennison | Graphics

2018 Bright New Things Competition Winners Announced

The winners of the Avery Dennison and Arts Thread Bright New Things global design competition will see their winning work unveiled at NYCxDESIGN

  

 

NEW YORK - MAY 2, 2018: Avery Dennison has announced that four emerging artists, three from the UK and one from the United States, are the winners of the 2018 Bright New Things Take Time Square, a global design competition which will see the winning work showcased at NYCxDESIGN. The competition, launched by the materials science company in partnership with Arts Thread, challenged students and recent graduates in art and design to reimagine everyday household objects using Avery Dennison graphic materials.

The Winning Artists

The winners of the Bright New Things Takes Times Square competition are:

●      Katie Smith, who studied Graphic and Communications Design at the University of Leeds (UK), used digitally edited photography of aluminum foil to transform a table top into a psychedelic design. Her winning entry can be seen here: https://www.artsthread.com/portfolios/brightnewthingstaketimessquarenyccompetition3/

●      Mel Edwards is a paper craft artist recently graduated from the University of Leeds (UK) with a degree in Graphic and Communications Design. Mel’s starting point for her winning design was a visual pun “glued to your seat”, which she used to graphically transform a chair. Her winning entry can be seen here: https://www.artsthread.com/portfolios/brightnewthingstaketimessquarenyc3/

●      Lara Torrance studies Graphic Design at the Rhode Island School of Design (US). Lara’s use of technology in design fuels her passion for the ever evolving future, where she hopes to start a VR-focused company. Her design is the creation of a virtual world for a table top. Her winning entry can be seen here: https://www.artsthread.com/portfolios/underwater1/

●      Theo Payne is a freelancer who studied at the University of Brighton (UK) , earning his Bachelor’s Degree with honors in illustration. Theo’s winning design is an idea involving motion and generated compositions transformed onto a table. His winning entry can be seen here: https://www.artsthread.com/portfolios/motionpatternbrightnewthings/


Bright New Things Take Time Square

The winning works from the Bright New Things competition will form one of the most eye-catching exhibits at Design Pavilion during this year’s NYCxDESIGN. The objects the four winning artists reimagined are being showcased in a nine foot by nine foot glass cube as part of Design Pavilion.

New VelaTM Dynamic Display System technology will turn the cube’s glass walls into a digital display screen, cycling between rich color and videos of our artists at work. At intervals, the walls will become transparent to reveal the art within. As visitors walk around the cube, Avery Dennison JanelaTM smart-products platform will enable smart phones to connect directly to the installation, encouraging a QR code match-up and scan challenge, to unlock spot prizes throughout the day.

“We created “Bright New Things” with Arts Thread as a way discover some of the world’s most forward-thinking new designers and artists,” said Angus McGuffin, global creative director for Avery Dennison. “We’re looking specifically for people who have a gift for both concept and application—using the materials at hand to do extraordinary things. That combination of creativity with a deep working knowledge of materials, so that one enhances the other, is what Avery Dennison provides to designers worldwide every day.”

“We founded Arts Thread to provide students and recent graduates with a platform on which to showcase their work both online and offline to a wide range of brands and retailers. Avery Dennison has partnered with us from the beginning, and working with them on this project—with access to their incredible new technology, Vela™ Dynamic Display System — is a huge opportunity for our community of emerging creatives,” said Alex Brownless, Co-Founder and Co-President, Arts Thread.

 

The Bright New Things Takes Time Square will be lived streamed at http://www.averydennison.com/en/home/Campaign/bright-new-things.html during its entire run. 
  

 

ABOUT AVERY DENNISON

Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.

ABOUT ARTS THREAD

Arts Thread is the leading digital platform worldwide for emerging artists and designers a launchpad for the next generation of creative talent representing 300,000 students in more than 100 countries from 720 design schools.

Learn more at www.artsthread.com.

ABOUT “BRIGHT NEW THINGS”

“Bright New Things Take Times Square” is the second design competition sponsored by Avery Dennison and Arts Thread. The first, “Bright Young Things Take Hackney,” launched in 2017 drew more than 330 submissions from around Europe, and is currently in the second phase of the competition. One finalist’s work will be chosen for display in a towering display at Hackney Walk, a luxury retail destination in East London, in June 2018.

ABOUT AVERY DENNISON GRAPHICS SOLUTIONS

Avery Dennison Graphics Solutions sets the industry standard in vinyl graphic design, window films and automotive wrap graphics worldwide. From architectural design to vehicle wraps and fleets, our graphic solutions promote creativity and deliver the highest performance for your brand. graphics.averydennison.com

ABOUT AVERY DENNISON JANELA ™ TECHNOLOGY

Avery Dennison’s Janela™ solution enables products to have a unique, serialized label, which then connects to IoT cloud-based software. That means every Janela™ product is ‘born’ digital with the ability to capture real-time data, enhance consumer experiences, and make the manufacturing and selling of products more efficient and intelligent. Through our Janela Smart Products Platform, we recently partnered with designer brand Rebecca Minkoff to create the #AlwaysOn handbags, which customers can interact and engage with through a QR code that allows them to access personalised content, special offers, recommendations and other loyalty rewards.

ABOUT AVERY DENNISON VELA ™ DYNAMIC DISPLAY SYSTEM

In 2018, Avery Dennison is launching a dynamic display window advertising system called Vela™ Dynamic System, which is a turnkey platform for digital advertising solution based on technology developed by Gauzy, one of a number of innovative startups Avery Dennison has invested in over the last couple of years. This system helps attract more customers by transforming store windows into eye-catching, switch-on-switch-off advertising media that projects campaigns, promotional offers and personal content, changing the message throughout the day with time and location-based videos and images. Vela Dynamic System is transparent when not in use, retaining in-store visibility and sales opportunities. It offers retailers the flexibility to combine traditional merchandising with innovative digital advertising, creating truly engaging content for the consumer.

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