Experience Art and Technology Colliding at NYCxDesign Week with an Industry-First Installation in Times Square

NEW YORK - MAY 2, 2018: Avery Dennison is powering one of the most eye-catching exhibits at Design Pavilion during this year’s NYCxDESIGN. The exhibit showcases the winning designs from the Bright New Things competition launched by the materials science and manufacturing company, to showcase the work of four young artists — and the innovative capabilities of Avery Dennison in a whole new way:

Date: May 12 – 20, 2018
Time: 11 AM – 9 PM, daily
Admission: Free

Bright New Things Take Times Square is the culmination of a global design competition, held by Avery Dennison in partnership with Arts Thread, in which students and recent graduates in art and design were invited to reimagine everyday household objects using Avery Dennison graphic materials. The objects the four winning artists reimagined are being showcased in a nine foot by nine foot cube as part of Design Pavilion. New VelaTM Dynamic Display System technology will turn the cube’s glass walls into a digital display screen, cycling between rich color and videos of our artists at work. At intervals, the walls will become transparent to reveal the art within. As visitors walk around the cube, Avery Dennison JanelaTM smart-products platform will enable smartphones to connect directly to the installation, encouraging a QR code match-up and scan challenge, to unlock spot prizes throughout the day.

In addition to the installation, Angus Mcguffin, Global Creative Director Avery Dennison, will  participate in two panel discussions on May 14. At 3 p.m., he will discuss Opportunities in Design, alongside Arts Thread co-founder Alex Brownless. Then, he will appear with Dalia Strum, a leader at the intersection of Fashion, Retail and Tech, talking about How has the merging of the physical and digital world impacted design?,, taking place at 4 p.m. at Durst Market Center, 4 Times Square, 21st Floor, New York, NY 10036.

The Bright New Things Takes Time Square will be lived streamed at http://www.averydennison.com/en/home/Campaign/bright-new-things.html during its entire run. 



Avery Dennison (NYSE: AVY) is a global materials science and manufacturing company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. Headquartered in Glendale, California, the company employs approximately 30,000 employees in more than 50 countries. Reported sales in 2017 were $6.6 billion. Learn more at www.averydennison.com.


Arts Thread is the leading digital platform worldwide for emerging artists and designers a launchpad for the next generation of creative talent representing 300,000 students in more than 100 countries from 720 design schools.

Learn more at www.artsthread.com.


“Bright New Things Take Times Square” is the second design competition sponsored by Avery Dennison and Arts Thread. The first, “Bright Young Things Take Hackney,” launched in 2017 drew more than 330 submissions from around Europe, and is currently in the second phase of the competition. One finalist’s work will be chosen for display in a towering display at Hackney Walk, a luxury retail destination in East London, in June 2018.


Avery Dennison Graphics Solutions sets the industry standard in vinyl graphic design, window films and automotive wrap graphics worldwide. From architectural design to vehicle wraps and fleets, our graphic solutions promote creativity and deliver the highest performance for your brand. graphics.averydennison.com


Avery Dennison’s Janela™ solution enables products to have a unique, serialized label, which then connects to IoT cloud-based software. That means every Janela™ product is ‘born’ digital with the ability to capture real-time data, enhance consumer experiences, and make the manufacturing and selling of products more efficient and intelligent. Through our Janela Smart Products Platform, we recently partnered with designer brand Rebecca Minkoff to create the #AlwaysOn handbags, which customers can interact and engage with through a QR code that allows them to access personalised content, special offers, recommendations and other loyalty rewards.


In 2018, Avery Dennison is launching a dynamic display window advertising system called Vela™ Dynamic System, which is a turnkey platform for digital advertising solution based on technology developed by Gauzy, one of a number of innovative startups Avery Dennison has invested in over the last couple of years. This system helps attract more customers by transforming store windows into eye-catching, switch-on-switch-off advertising media that projects campaigns, promotional offers and personal content, changing the message throughout the day with time and location-based videos and images. Vela Dynamic System is transparent when not in use, retaining in-store visibility and sales opportunities. It offers retailers the flexibility to combine traditional merchandising with innovative digital advertising, creating truly engaging content for the consumer.