Avery Dennison Introduces Supreme Wrapping Film in more than 30 Colors and 3 Finishes

(Painesville, Ohio) May 8, 2012 – Avery Dennison Corporation (NYSE: AVY) has developed a new product line, Supreme Wrapping Film, that is wrapped around a vehicle’s exterior to change the color of the car while protecting the original paint job.

The new Avery Dennison product line is available in more than 30 colors, ranging from White Pearlescent to Matte Black, Orange and Grass Green, and a variety of finishes and textures, such as gloss, matte and metallic. Supreme Wrapping Film is similar to paint for vehicles and trucks. The films boast a durability of six to twelve years, depending on the finish and application.

“In many cases, wrapping a car is more affordable than a custom paint job,” said Troy Downey, at APE Wraps, a CarWraps.net listed company, based in San Diego. “Custom designs and colors for cars and trucks have been growing in popularity. They provide the wow factor and are easier to maintain.”

“The beauty of a paint replacement car wrap is that if an individual gets tired of the look or color scheme, the wrap can easily be removed and the original paint on the car will look virtually the same as the day it was installed,” he added. “Vinyl wraps aren’t limited to cars, they can be installed on boats, ATVs, motorcycles, and RVs – the options are almost endless.”

Car owners can quickly customize and personalize a vehicle with Avery Supreme Wrapping Film. Wraps can also be quicker to install making the turnaround time shorter and enabling car owners to get their cars back faster.

“Exotic cars ranging from Maseratis, to a 1965 Mustang, to Ferrari racecars and antique hot rod and stock cars have been wrapped with Avery Dennison Supreme Wrapping Films,” said Todd Hain, marketing communications manager of Avery Dennison Graphics and Reflective Solutions. “Thousands of VW Beetles, PT Cruisers, pick-up trucks and SUVs have also been personalized for individuals with Avery Dennison films.”

“In addition to completely changing the color of a vehicle, several Avery Dennison Supreme Wrapping films can be mixed and matched to create a full wrap,” he added. “Or you can use one color to provide an accent to the car’s original paint.”

Recently, Avery Dennison added Conform Chrome accent film to its line of vehicle wrap products. Conform Chrome provides a shiny, mirror-like finish that is very similar to real chrome but a more affordable option. Conform Chrome can be used to add flair to mirrors, door handles or other accessories on a vehicle.

Consumers and small businesses can visit www.CarWraps.net to learn how easy it is to personalize or brand their car with Supreme Wrapping Films. A searchable database links consumers to Avery Dennison and Professional Decal Application Alliance (PDAA) certified installers in the United States who are able to quote and install a wrap. All listed companies have gone through a strenuous certification process to ensure that the quality of the installation is always excellent. Pricing for creating a vinyl paint wrap varies depending on the vehicle and size of the graphic.

For more information on Avery Dennison wrap products visit www.CarWraps.net.


About Avery Dennison

Avery Dennison (NYSE:AVY) helps make brands more inspiring and the world more intelligent. For more than 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6.5 billion in 2010, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. A division of Avery Dennison, Avery Dennison Graphics and Reflective Solutions provides imaging materials and service solutions for fleet, architecture, transportation, traffic and safety markets. For more information, visit www.averydennison.comor www.averygraphics.com. Certain third party trademarks and tradenames used herein are the property of their respective owners.

Media Contacts

North America:

Avery Dennison Graphics Solutions

Carolyn Polanski

T: 440-534-4851



Avery Dennison Graphics & Reflective Solutions

Todd Hain

T: 440-534-6204



Topic Design Group

Cheryl Besl

(513) 744-0908



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