Avery Dennison® Expands 2015 “Wrap Like a King” Challenge

Mentor, Ohio, June 8, 2015 – Avery Dennison Graphics Solutions announced today that the 2015 “Wrap Like a King” Challenge will be expanded to include vehicle wrap installers from Europe in addition to the United States and Canada. Installers from 48 countries around the globe will compete to be named the 2015 “King of the Wrap World.”

“‘Wrap Like a King’ has been highly competitive among installers in the United States over the last two years, and we’re excited to open the contest to our customers throughout Europe in 2015,” said Eric Ide, marketing director, wraps, Avery Dennison Graphics Solutions. “A global competition will take the contest to a new level and show the world what can be achieved with vinyl wraps.”

The Challenge opens on July 1, 2015, with car wrap installers invited to enter a vehicle wrap project using Avery Dennison Supreme Wrapping Film™ or digital Supercast films,  in seven different geographic regions in the United States, Canada and Europe. A panel of judges made up of industry experts will name seven regional winners, with one named the overall best in show and crowned the “King of the Wrap World.”

“The Wrap Like a King Challenge pushed us to create a unique wrap using multiple Avery Dennison® Supreme Wrapping Films, Digital Supercast Films and overlaminates,” said Bruno Dede from Metro Signs, Inc. / Metro Wrapz, and the 2014 Judges’ Choice Award grand prize winner. “The Challenge is a great opportunity to push the envelope of vehicle wrap designs and showcase wrap installation skills.”

The “King of the Wrap World” will receive a grand prize package worth almost $5,000 and the regional winners will receive a package worth $3,500. Both prize packages include a trip to the 2015 SEMA Show in Las Vegas where the 2015 “King of the Wrap World” will be announced. The prize packs also include a 2016 Avery Dennison wrap class, personalized Wrap Like a King swag, a variety of promotional and marketing tools for their shop and exposure on Avery Dennison’s Instagram, Facebook® page and website.

Installers and fans are encouraged to use #WrapLikeAKing on Instagram to enter to win the fan prize package. It includes an Avery Dennison Wrap Like a King swag bag that contains Avery Dennison t-shirts, retail and restaurant gift cards, and signed merchandise from West Coast Customs.

Visit www.wraplikeaking.com for official rules and to sign up for contest updates. Submissions will be accepted and official contest rules and regulations, judges and prize information will be available on July 1, 2015.

For more information on Avery Dennison vinyl car graphics and where to buy Supreme Wrapping Films, visit graphics.averydennison.com.


About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.3 billion in 2014.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.