Avery Dennison® Adds New ColorFlow™ Iridescent Colors for Car Wraps

Mentor, Ohio, August 8, 2016 – Avery Dennison Graphics Solutions introduced today the new Supreme Wrapping™ Film ColorFlow™ Series. The color shifting, iridescent films feature the performance and conformability of all Avery Dennison Supreme Wrapping Films. The ColorFlow Series includes five new colors with a unique satin finish: Rising Sun (Red/Gold), Urban Jungle (Silver/Green), Roaring Thunder (Blue/Red), Fresh Spring  (Gold/Silver) and Rushing Riptide (Cyan/Purple).

“The new ColorFlow Series allows installers to create dynamic, iridescent car wraps that are incredibly unique,” said Jeff Losch, marketing director, Avery Dennison Graphics Solutions. “When the light hits any of the five new colors, the film creates a fluid, shifting spectrum of color that transforms the vehicle into a beautiful work of art.”

The ColorFlow Series has all the attributes of the Avery Dennison Supreme Wrapping Film portfolio. The multi-layer films combine color, texture and clear protective layers, providing a smooth, paint-like finish that is both durable and dazzling.

“My peers and I are thrilled that Avery Dennison has developed the ColorFlow Series,” said Kenny Tonn, owner and installer at Brand Installers.  “We’ve been waiting for quality color shift films like these. The ColorFlow films install easily, last a long time and bring the wow factor. What more could we ask for?”

The films also feature patented Avery Dennison Easy Apply RS™ technology, providing high conformability and repositioning capability. With the addition of the ColorFlow Series, the Supreme Wrapping Film portfolio boasts over 90 colors and finishes for car wraps.

“A color shift film with the great conformability of Avery Dennison films is a great new addition to the Supreme Wrapping Film portfolio,” said Robbert Buist, applicator from Modiforce, The Netherlands. “We can’t wait to get our hands on more of these ColorFlow films. There is so much potential to create some truly awesome projects.”

Samples of Avery Dennison ColorFlow Series are available from Avery Dennison representatives or vinyl distributors. Visit the Find a Distributor page on the Avery Dennison website to locate a distributor in your area. ColorFlow films are available in 60” x 25 yard rolls, more information is available at graphics.averydennison.com/colorflow.

For details on Avery Dennison products, designers, printers and installers can visit graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.



About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

A segment of the Avery Dennison Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.