Avery Dennison® Launches Wrap Care Product Line and New Sparkle Overlaminate

Mentor, Ohio, September 28, 2015 – Avery Dennison Graphics Solutions announced today the introduction of the Supreme Wrap™ Care product line, to clean and protect vinyl vehicle graphics, and Sparkle DOL 6040, a new high gloss digital overlaminate with a metallic finish.

“As vehicle graphics and car wraps continue to gain in popularity, consumers need to know how to care for them," said Roxanne McSpadden, marketing director, Avery Dennison Graphics Solutions. “The Supreme Wrap Care products help ensure Avery Dennison wraps will look fresh for the entire life of the wrap. With our proprietary formulas, we’re confident recommending these products to installers and wrap customers.”

The Avery Dennison Supreme Wrap Care products are professional grade solutions that are simple for anyone to use. They can be used to help matte, satin and gloss car wraps cope with all the challenges of the road. Cleaner is used to keep wraps looking fresh and remove dust and light dirt. Power Cleaner eliminates tougher dirt such as road grime and tree sap. Sealant provides a protective layer and makes it easier to clean the wrap.

A new mirror hang tag explaining proper car wrap care is also available from Avery Dennison. Installers can provide the wrap care tag to customers when they pick up their newly wrapped vehicle.

“Avery Dennison is focused on bringing quality films and finishes to the graphics industry that meet installers needs and industry trends,” added McSpadden. “Sparkle DOL 6040 enhances our portfolio of overlaminates and provides a new effect for all types of graphics.”

Paired with digitally printable films or with Avery Dennison Supreme Wrapping™ Films, Sparkle DOL 6040 gives graphics applications a clear sparkle gloss and shimmer that demands attention. The gloss 3 mil overlaminate will make vehicle, boat, wall mural, tradeshow, window and outdoor graphics sparkle while providing UV and scratch protection.

Visit graphics.averydennison.com/wraptools for more information about Supreme Wrap Care. The Sparkle DOL 6040 product data sheet can be here.

For details on Avery Dennison products, designers, installers and printers can visit www.graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.



About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and 26,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales from continuing operations of $6.1 billion in 2013.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.