Meet Our Instructors

Justin Pate

Owner of The Wrap Institute

Justin specializes in wrap training for all substrates–walls, floors, windows and vehicles. Justin began car wrapping in 1996 in New York City and, in 2007, moved to Amsterdam. Over his 22-year career, Justin has wrapped over 3,000 vehicles. In 2014, Justin launched The Wrap Institute, an online streaming video education platform.

John Duever

President of Vinyl Images

John has been in the adhesive backed advertising industry for over 20 years. Since 2002, he has been a partner at Vinyl Images and Design in St. Louis, Missouri. Vinyl Images and Design has a team of 20 people in their 27,000 square foot world headquarters. John became an Avery Dennison wrap instructor in 2017. He is the host of The WrapIQ Podcast and owns a business specializing in coaching and consulting in the wrap, PPF and tint industries.

Charlie Trujillo

CEO of Lettering Express

Charlie’s career in vinyl started at an early age. His parents founded Lettering Express in 1988 and he spent much of his childhood helping out after school and on the weekends. It wasn't long before his passion for the industry began to grow. He spent his teen years working for a few other local sign shops and spent his 20's working to become an expert of vinyl application while acquiring the many industry certifications. Charlie helped Lettering Express earn spots in elite industry groups and has received many accreditations. He became a trainer for Avery Dennison North America in 2021.

Harold Nimtz

Owner/Installer at House of Tint

Owner/Operator - House of Tint - Winslow, AZ. Harold Specializes in auto tint, vehicle wraps, store front and vehicle lettering. He has worked in the automotive industry since he was a freshman in high school and has been building clientele ever since. Harold has worked various shows around the country including SEMA. He opened his own business, House of Tint, in 2005.

Blake Madsen

Owner and Installer at Brand Command

Blake Madsen is an accomplished professional in the wrap and graphics industry, with over 15 years of experience in the field. He began his career in 2006, working in sign and print shops mastering the art of vehicle wraps. Blake's passion for his craft led him to compete in numerous wrap competitions, where he consistently placed at the top of his class. Blake's expertise and dedication to his craft have earned him numerous accolades including 7 industry certifications including becoming Avery Dennison certified in 2016. A year later in 2017, Blake founded his company Brand Command, which specializes in commercial vehicle branding.