In Turin, Italy, the facade of car dealership Locauto Due SRL’s building had started to show signs of age. Over time, exposure to the elements had left the exterior looking worn and less vibrant. The challenge was to not only refresh the building’s appearance but to enhance it in a way that aligned with the company’s brand image while ensuring long-term durability. The goal was clear: find a solution that combined exceptional durability, precise color matching, and cost-effectiveness. Traditional paint was not up to the task—something more resilient was needed to provide lasting results.
The solution
For Locauto Due SRL's aging facade, Avery Dennison Facade Film emerged as the ideal solution. This film, known for its exceptional durability and precise color accuracy, ticked every box on the project's demanding specification list.
To bring this vision to life, Carattere SRL, the project owner, partnered with a certified facade applicator Christian Loi, one of the first certified facade applicators in Italy. With expert skill, Loi applied the film, totaling 1845 square meters across multiple car dealership buildings, in the contemporary shade of FF Black Grey (Ral 7021) in the Lustre finish.
The results
A resilient facade that not only revitalized the car dealership's look but also promised to stand the test of time for years to come.
