These are plastic end caps sealing each roll of Avery Dennison graphic materials. Traditionally, these end caps are discarded and would end up in landfills. Under the plastic end cap recycling program, these end caps would be diverted from landfills to create raw materials for new plastic-based products.

Avery Dennison Announces A New Recycling Program For The Graphics Solutions Industry

The company aims to create a new value chain for the Australian graphics solutions industry

Melbourne, Australia, April 21, 2022 – Avery Dennison Graphics Solutions today announces a recycling program for the Australian graphics solutions industry that will divert discarded plastic waste to create raw materials for everyday products.

Working in collaboration with customers and partners, the Avery Dennison Plastic End Cap Recycling Program is a new value chain for the graphics solutions industry, focusing on waste material generated in operational use. Traditionally, the plastic end caps sealing each roll of Avery Dennison graphic materials are discarded and would end up in landfills. Under this program, there will be a process for aggregating the plastic end caps, safe collection and management of the waste, and processing this waste into raw materials to make new plastic-based products.

“Being a global leader in self-adhesive and specialty media for professional graphics providers and designers, Avery Dennison Graphics Solutions is working hard to drive change in our industry,” said David Newman, Senior Marketing Manager, Graphics Solutions, Asia Pacific, Avery Dennison. “Australia is the first market for our plastic end cap recycling program. We aim to make this a success and offer it in more markets across the South Asia Pacific region.”

The plastic end cap recycling program is a response to growing customers’ demand for sustainability. Last year, Avery Dennison conducted customer interviews across multiple markets in Australia and New Zealand (ANZ), Southeast Asia, and South Asia. Over 85% of the participants said that sustainability is a critical business priority.

“Today’s announcement offers the pathway for local businesses such as converters and printers using Avery Dennison’s products to advance the circular economy,” said Jordan Leach, Business Director, Graphics Solutions, ANZ and ASEAN, Avery Dennison. “By participating in this recycling program, businesses large and small in the graphics solutions industry will be taking the right step in making sustainability an integral part of their daily operations.”

How the plastic end cap recycling program works

Every roll of functional material that Avery Dennison delivers to their customers such as converters and printers, comes with a pair of plastic plugs known as end caps. These caps, made of either high-density polyethylene (HDPE) or polypropylene, serve to suspend the two ends of the cylindrical core in each roll of film so that the material is safe from external damage. Traditionally, these plastic end caps are discarded as waste and usually end up in landfills.

Through this program, customers can store their discarded end caps in designated bulka bags provided by Avery Dennison. When their containers are full, the waste manager will pick these up and aggregate the waste before sending them to the recycling centres. The recycler will clean and process the plastic end caps into granules to be reused as raw materials. These plastic granules can be used to manufacture new products made of recycled plastic materials such as outdoor furniture or gardening products.

Sign up for the Recycling Program

Customers including end-users and installers in the ANZ region who are keen to participate in this plastic end caps recycling program can reach out to their respective Avery Dennison account managers or contact us at graphics@ap.averydennison.com for discussions. More information about this recycling program can be found at: https://graphicsap.averydennison.com/en/home/services/end-cap-recycling.html

Recyclers turn the plastic end caps into granules that can be used as raw materials to produce recycled materials, including outdoor furniture or gardening products.

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science company specializing in the design and manufacture of a wide variety of labeling and functional materials. The company’s products and solutions, which are used in nearly every major industry, include pressure-sensitive materials for labels and graphic applications; tapes and other bonding solutions for industrial, medical, and retail applications; tags, labels and embellishments for apparel; and radio frequency identification (RFID) solutions serving retail apparel and other markets. The company employs approximately 36,000 employees in more than 50 countries. Reported sales in 2021 were $8.4 billion. Learn more at www.averydennison.com.

A segment of the Avery Dennison Label and Graphic Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture, and transportation markets. For more information, visit graphicsap.averydennison.com.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third-party trademarks and trade names used herein are the property of their respective owners.

Media contact

Kanika Jabalia
Avery Dennison
kanika.jabalia@ap.averydennison.com

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