Avery Dennison Unveils the Latest Innovation in Sustainable Printing with the Launch of SP 3522 Opaque Matte

Avery Dennison SP 3522 Opaque Matte

28 May 2024 –  Avery Dennison, a global leader in materials science and manufacturing, is proud to announce the expansion of its Sustainable Print portfolio with the introduction of the SP 3522 Opaque Matte digital print film. This film offers an eco-friendly alternative to traditional PVC-based digital print films. Designed for mid-term promotions, SP 3522 promises durability of up to three years, making it ideal for temporary installations, transit advertising, and dynamic promotional campaigns.

The SP 3522 Opaque Matte is a testament to Avery Dennison's commitment to sustainability and innovation. Unlike conventional options, this digital print film significantly reduces greenhouse gas (GHG) emissions, energy consumption, and carbon footprint. It is free from chlorine, phthalates, and other halogens and lowers emissions of volatile organic compounds (VOCs), aligning perfectly with the growing demand for environmentally responsible products.

Featuring high-quality printing capabilities on both Latex and UV inkjet printers, SP 3522 comes with a removable adhesive that provides flexibility and ease in installations where changeability is paramount. Additionally, the matte white film is ideal for unlaminated indoor graphics, and when coupled with grey adhesive, it offers high opacity, ensuring prints are striking and attention-grabbing. The product is also easy to convert thanks to its StaFlat liner, which saves time and enhances productivity.

Avery Dennison is expanding the SP 3500 series with this launch, which also includes SP 3523 Opaque Matte, featuring a general-purpose Permanent Adhesive.

Jordan Leach, Business Manager for ANZ & ASEAN at Avery Dennison, emphasises the brand's dedication to sustainability, stating, "At Avery Dennison, we are deeply committed to creating a Sustainable Graphics portfolio that aligns with our sustainability goals. Our team continuously innovates to ensure we offer high-quality sustainable products, so our customers never have to choose between sustainability and performance."

Avery Dennison's sustainability goals focus on reducing its carbon footprint and advancing the circular economy. The SP 3522 Opaque Matte is just one of many products in the company's portfolio that contribute to these goals.

The SP 3522 Opaque Matte digital print film will be available for purchase from Avery Dennison Distributors in Australia and New Zealand starting 28th May 2024.

For more information about the SP 3500 series and the Sustainable Print portfolio, please visit https://graphicsap.averydennison.com/en/home/graphics-products/digitally-printable-films/monomeric-calendered-digital-vinyl-films/sp-3500-series.html

About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimize labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 34,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.

Contact Information

Crystal Bian
Marketing Specialist, ANZ