Avery Dennison to unveil eco-friendly SP 1504 Easy Apply RS™ digital print film

Supporting brands’ needs for sustainable vehicle wraps and corporate branding

Avery Dennison SP 1504 Easy Apply RS™

Melbourne, Australia, 18 June 2024 –  Avery Dennison will soon unveil a significant leap in sustainable innovation for the Australia and New Zealand markets: SP 1504 Easy Apply RS™, a groundbreaking digital print film designed for environmentally conscious vehicle wrapping and corporate branding.

“Sustainability is at the heart of everything we do at Avery Dennison. Our commitment extends beyond our operations, impacting the broader community and environment. The SP 1504 Easy Apply RS™ exemplifies this dedication, offering a revolutionary, eco-friendly solution for these applications. This product underscores our commitment to setting industry standards and delivering innovative, sustainable solutions that meet customer needs,” says Jordan Leach, Business Director, ANZ & ASEAN, Graphics Solutions at Avery Dennison.

As a global materials science and manufacturing leader, Avery Dennison continually drives sustainability, particularly with its expanding Sustainable Print (SP) portfolio. The SP 1504 Easy Apply RS™ results from the company’s intense development process for an advanced product meticulously engineered to minimise its environmental footprint. It caters to businesses that demand superior performance and are firmly committed to sustainability.

This new solution delivers a 53% reduction in greenhouse gas (GHG) emissions compared to its PVC-based counterparts. It is also free from chlorine, phthalates, and other halogens, reducing emissions of volatile organic compounds (VOCs). The cutting-edge film features Avery Dennison’s proprietary Easy Apply Adhesive, utilising Air Egress technology to remove air bubbles easily during application for a hassle-free installation. The SP 1504 Easy Apply RS™ also offers exceptional printability, producing vibrant and exciting images, enabling installers to deliver outstanding results.

“In our pursuit of sustainability and performance, the SP 1504 Easy Apply RS™ matches premium PVC-based equivalents in printing and application. Paired with our Sustainable Laminate DOL 6460, it delivers unparalleled aesthetics and functionality,” says Matthew Francis, Senior Product Manager, Graphics Solutions, Avery Dennison. He adds, “This film also works seamlessly with our PVC Cast laminates, ensuring easy integration into existing workflows for a smooth transition to sustainability.”

Avery Dennison stands behind the SP 1504 Easy Apply RS™ with the Integrated Components Systems (ICS) Warranty, ensuring it meets the same rigorous standards as incumbent products, reinforcing its commitment to quality and reliability. Notably, this innovative film matches the print quality and durability of leading PVC-based products without any price increase, making it an appealing option for sustainability-focused brands.

We invite installers and converters to join Avery Dennison at the forefront of sustainable innovation by experiencing the SP 1504 Easy Apply RS™ firsthand at Visual Impact Brisbane 2024. Visit C5, Hall 4, Brisbane Convention and Exhibition Centre from July 17 to 19, 2024, for live product demonstrations, insightful installation tips, and a firsthand look at the film in action. 

The SP 1504 Easy Apply RS will be available in ANZ from 22 July 2024 onwards. Installers or converters who need more information about the solution can speak with our team at the launch. For more detailed information about the SP 1504 Easy Apply RS™ and to learn how to join this environmental revolution, visit avydn.co/sp1504.


About Avery Dennison

Avery Dennison Corporation (NYSE: AVY) is a global materials science and digital identification solutions company that provides a wide range of branding and information solutions that optimise labor and supply chain efficiency, reduce waste, advance sustainability, circularity and transparency, and better connect brands and consumers. Our products and solutions include labeling and functional materials, radio frequency identification (RFID) inlays and tags, software applications that connect the physical and digital, and a variety of products and solutions that enhance branded packaging and carry or display information that improves the customer experience. Serving an array of industries worldwide — including home and personal care, apparel, general retail, e-commerce, logistics, food and grocery, pharmaceuticals and automotive — we employ approximately 34,000 employees in more than 50 countries. Our reported sales in 2023 were $8.4 billion. Learn more at www.averydennison.com.


Contact Information

Crystal Bian
Marketing Specialist, ANZ