Sydney, 5th September 2025 – Automotive influencer Alex Hirschi, known globally as Supercar Blondie, has announced an exclusive partnership with premium manufacturer Avery Dennison to launch the Supercar Blonde range within the Supreme Wrapping Film colour portfolio. The collaboration introduces four meticulously crafted luxury shades that reflect Hirschi's passion for distinctive automotive aesthetics and dream colour palettes.
The new collection features four standout shades developed through extensive research and testing by Avery Dennison's wrapping film specialists. Each shade has been carefully formulated to deliver sophistication and personality, allowing vehicle owners to make unforgettable statements on the road.
The range includes a serene on-trend sage designed to create a calm and airy aesthetic, alongside Blue Boracay, Hirschi's interpretation inspired by her beloved Lilac Rolls-Royce. The collection also showcases a bold violet with pink undertones that Hirschi describes as a shade she has long envisioned but never been able to achieve until now, completed by an electrifying sunset orange-pink that captures pure energy and vibrancy.
"Our partnership with Supercar Blondie has been an incredible collaboration, bringing together two experts in their fields to create something truly special for our customers. This range features unique, premium colours that not only look stunning but will also excite and inspire. It's been amazing to combine our expertise to deliver a collection that stands out and delivers exceptional quality," said Jordan Leach, Business Director, ANZ & ASEAN.
The Supercar Blonde range joins Avery Dennison's prestigious Supreme Wrapping Film portfolio of premium wrapping films, which features over 100 colours, finishes and effects, including glossy metallics and rugged textures. The films are engineered for outstanding durability and performance, with excellent conformability around curves and recesses.
Key features include Avery Dennison's Easy Apply RS adhesive technology, providing repositionability and slideability to save installation time, alongside excellent long-term clean removability and protecting the original paintwork. The films enable coverage of large panels with single pieces, reducing seams and delivering faster installation with superior quality results.
Supercar Blondie is unveiling the colour her audience selected to wrap her car today. Be sure to visit her Instagram page to discover the winning choice and see the final result!
About Avery Dennison Supreme Wrapping Films
Avery Dennison Supreme Wrapping Films represent the most prestigious selection of automotive wrapping solutions, featuring bold and sophisticated finishes across gloss, satin, matte and special effect categories. The collection showcases the latest automotive colour trends with over 100 options, designed for outstanding performance and exceptional aesthetic appeal.
For more information about the Supercar Blonde range or to explore colour selections, visit www.graphics.averydennison.com/APAC or email us at graphics@ap.averydennison.com
