Almost all the BMW M-Club members from Shanghai, Jiangsu and Zhejiang provinces recently attended a carnival at Jiulong Mountain, a beautiful resort located in Zhejiang province. The event, which was organized by DC Town, an automotive aftermarket brand, and sponsored by Forgiato, a world renowned custom wheel manufacturer, attracted more than 50 BMW owners. At a rented racetrack on the mountain, owners showed off their fancy cars and took part in performance racing competitions such as drifting. 

One of the key GRS strategies for building the car wrapping business in China is to enhance connections with consumers and the end user market, so the China team donated some wrapping material to DC Town. In return, they gained the brand exposure at the event and were able to join in the activities. It was a great opportunity for them to engage with car owners and key players in the auto aftermarket.