Wrap Training & Certification

Wrap Smarter. Not Harder.

Avery Dennison offers two industry leading trainings and a certification exam for freelance installers or wrap shops looking to learn and improve their wrap skills. Participants of these trainings can expect to improve their install skills so they can lower their install time and increase their profits.

The trainings and certifications were developed by internationally renowned wrap installer, Justin Pate. 90% of the training is hands-on, with multiple vehicles and plenty of practice material to improve cutting skills, learn properties of the material and installation techniques.

2023 Training Schedule Now Open


Training and Certification Offerings

Full Print Digital Wrapping Training

Sponsored by MUTOH

The Full Print Digital Wrap Training focuses on installation skills to wrap walls, floors, cut vinyl and wrap vehicles with commercial digital full print wraps. This class is for those new to the wrap industry or for experienced installers in flat signage looking to get into the more challenging vehicle wraps.

Supreme Wrapping Film™ Training

The Supreme Wrapping Film™ Training focuses solely on installing professional quality color change vehicle wraps. Attendees will learn a wide variety of techniques to lower install times to 1-2 days, lower than the industry average of 4-5 days.


CWI Certification

An installer with CWI garners respect, instills confidence and leads to more income via branding and being listed on the Avery Dennison “Find An Installer” page. It is highly recommended that anyone taking the certification exam has installed at least 10 full wraps.



Hear From Installers

Meet Our Instructors


Justin Pate

Owner of The Wrap Institute

Justin specializes in wrap training for all substrates–walls, floors, windows and vehicles. Justin began car wrapping in 1996 in New York City and, in 2007, moved to Amsterdam. Over his 22-year career, Justin has wrapped over 3,000 vehicles. In 2014, Justin launched The Wrap Institute, an online streaming video education platform.


John Duever

President of Vinyl Images

John has been in the adhesive backed advertising industry for over 20 years. Since 2002, he has been a partner at Vinyl Images and Design in St. Louis, Missouri. Vinyl Images and Design has a team of 20 people in their 27,000 square foot world headquarters. John became an Avery Dennison wrap instructor in 2017. He is the host of The WrapIQ Podcast and owns a business specializing in coaching and consulting in the wrap, PPF and tint industries.


Chad Parrish

Owner and Installer of Graphiti Wraps

Chad began his career in 1998 working in a local digital print shop where he found himself running a vinyl plotter and installing vehicle graphics. It wasn’t long after he got his hands tangled in vinyl, learning different materials–what each of those materials could do, and which ones were best for what applications. At this time, he earned his bachelor’s degree in Business Administration and Marketing, and in March of 2006, Graphiti Wraps was born.


Charlie Trujillo

CEO of Lettering Express

Charlie’s career in vinyl started at an early age. His parents founded Lettering Express in 1988 and he spent much of his childhood helping out after school and on the weekends. It wasn't long before his passion for the industry began to grow. He spent his teen years working for a few other local sign shops and spent his 20's working to become an expert of vinyl application while acquiring the many industry certifications. Charlie helped Lettering Express earn spots in elite industry groups and has received many accreditations. He became a trainer for Avery Dennison North America in 2021.


Ana Rios

Owner and Installer at Art Vehicle Wraps

Ana was born in Cali-Colombia and came to the United States in 2012. From that moment, she began working in advertising, making illuminated signs, banners and installing wraps. In 2017, she created the company Art Vehicle Wraps, which helped her grow both professionally and personally. This career has allowed for challenges that she has managed to overcome successfully. Ana strives to carry this passion to another level. She also wants to contribute to the knowledge and experience that she has acquired to help others perform at higher levels, with more efficiency and better results.


Blake Madsen

Owner and Installer at Brand Command

Blake Madsen is an accomplished professional in the wrap and graphics industry, with over 15 years of experience in the field. He began his career in 2006, working in sign and print shops mastering the art of vehicle wraps. Blake's passion for his craft led him to compete in numerous wrap competitions, where he consistently placed at the top of his class. Blake's expertise and dedication to his craft have earned him numerous accolades including 7 industry certifications including becoming Avery Dennison certified in 2016. A year later in 2017, Blake founded his company Brand Command, which specializes in commercial vehicle branding.

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