Supreme Wrapping Film Outperforms Competitors | Avery Dennison | Graphics

Avery Dennison® Outperforms Competition in New Vehicle Wrap Benchmark Study

Mentor, Ohio, August 23, 2016 – Avery Dennison today released a benchmark video and study demonstrating that Avery Dennison Supreme Wrapping™ Film was superior to other competitive car wrapping films currently on the market considering quality combined with time to complete a wrap. Two installers from an independent wrap shop put six different brands of vehicle wrap vinyl to the test with a focus on quality and installing, as if the job were for a real customer.

Avery Dennison Supreme Wrapping Film was found to outperform the competition by having the fastest install time with the highest quality. These findings show how Supreme Wrapping Film can ultimately save a shop time and money through installation efficiency, while providing installers with the highest confidence in the finished product.

“Speed wrapping cars has become a popular trend at tradeshows and wrap competitions; we wanted to compare car wrap films in a true in-shop wrap test,” said Bill Podojil, senior business director, Avery Dennison Graphics Solutions. “The overall performance of Avery Dennison Supreme Wrapping Film was superior to our competitors’ products and allowed for the quickest and highest quality install compared to competitive product offerings.”

To conduct the benchmarking study, Avery Dennison worked with two installers from Car Wrap City, a vehicle wrap installation shop based in Carrollton, Texas. The professional installers were employed to execute the study across six vinyl films. They were not told the objective of the wrap installations, but were asked whether anything besides the brand of vinyl used impacted the amount of time it took them to complete the installation.

The time it took to complete the vinyl installation, or the wrapping step, was the primary focus of the study. This was the only step in the installation process that differed depending on brand. The time for all other wrap installation steps (Disassembly, Cleaning, Measuring, Assembly and Cleaning) was controlled and kept constant across all brands. A mid-size compact sport utility vehicle was used for all the wrap installations. The benchmarking video and study showed the wrap time for Supreme Wrapping Film was 1:57:42. This was 24 minutes faster than the next closest competitor. The overall installation took 4:26:16.

“The benchmarking study demonstrates that choosing Avery Dennison Supreme Wrapping Film should save the installer approximately 24 minutes per car wrap installation. That’s ten minutes per hour or  about $14,000 per month,” said Podojil. “The high quality and dependability of the product makes the installation quick and easy with the least amount of errors. Shop owners can expect high quality end results, allowing for confidence in project scheduling and promises to customers.”

Avery Dennison Supreme Wrapping Films are dual-layer films that combine color, texture and clear protective layers, providing a smooth, paint-like finish that is both durable and dazzling. The films also feature patented Avery Dennison Easy Apply RS™ Technology, providing the film  with high conformability and repositioning capability. Supreme Wrapping Film is currently available in over 85 colors and finishes.

The full benchmark video, shorter feature videos, an infographic and more information about the study can be found at graphics.averydennison.com/benchmark.

For more information on Avery Dennison products, pricing or roll sizes, designers and printers can visit www.graphics.averydennison.com

 

 



About Avery Dennison

Avery Dennison (NYSE:AVY) is a global leader in labeling and packaging materials and solutions. The company’s applications and technologies are an integral part of products used in every major market and industry. With operations in more than 50 countries and more than 25,000 employees worldwide, Avery Dennison serves customers with insights and innovations that help make brands more inspiring and the world more intelligent. Headquartered in Glendale, California, the company reported sales of $6 billion in 2015. Learn more at www.averydennison.com.

A segment of Avery Dennison’s Materials Group, Avery Dennison Graphics Solutions provides imaging materials and service solutions for fleet, architecture and transportation markets. For more information, visit graphics.averydennison.com. Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics, follow us @ADGraphics_NA on Twitter and stay up to date by subscribing to Avery Dennison Works, a monthly e-newsletter.

Avery Dennison® is a registered trademark of Avery Dennison Corporation. All other Avery Dennison brands, product names, antenna designs and codes or service programs are trademarks of Avery Dennison Corporation. Certain third party trademarks and trade names used herein are the property of their respective owners.