Beauty and the Beast

Audi wanted to create a “Beauty and the Beasts” TV ad to promote the new R8 Spyder, the Beauty.

They needed to transform twenty-two beaten-up hot rod and stock cars into the beasts. Each car was transformed with a unique and striking design using a variety of Avery Dennison films.

Products Used: MPI 1005 Easy Apply films

Converter: Pyramid Visuals

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Case Study: Audi R8

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Case Study: Audi R8