New Age Advertising: The Food Truck Phenomenon

A new culinary movement has been sweeping the nation in the past decade: food trucks. Thousands of food trucks, in cities big and small, are serving up everything from authentic Mexican cuisine to artisan hot dogs. But besides their unique food offerings, how do these “restaurants on wheels” set themselves apart from the competition? External marketing.

Products used: MPI 1005 Supercast Easy Apply RS™ / DOL 1300 overlaminates / DOL 1000 overlaminates /  Supreme Wrapping Films™

Avery Dennison digital media is used for architectural, fleet and vehicle graphics.

Converter(s): Custom Vehicle Wraps / G Dezine Wraps / Cruising Kitchens

Read the Complete Study

Food Truck Case Study

395.9 KB (pdf)
Food Truck Case Study