Nascar Prime Time

Richard Childress Racing has three NASCAR Nationwide Series cars, three Sprint Cup Series cars, three NASCAR Camping World Truck Series on a full schedule in 2012.

With cars and sponsors for nine teams, keeping an outside graphics provider up to date with color schemes and sponsor logos proved difficult. On top of all the teams’ race cars, each has a show car that goes on tour for corporate partners and is on display at conventions, store openings, car shows and more. To meet the team’s growing graphics demands, the leadership decided to bring the printing and installation in-house in 2011 and turned to Avery Dennison for digital media and overlaminates.

Products Used: MPI 1005 Supercast Easy Apply RS with DOL 1360 gloss overlaminate

Converter: RCR Graphics Center

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Case Study: Richard Childress Racing

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Case Study: Richard Childress Racing