Avery Dennison has introduced two new components to assist in Certified Wrap Installer branding, a brand new logo and a CWI promotional store. These additions will allow certified installers to more prominently display their status within the wrap community.
“Certified Wrap Installers have a refined skillset that puts them in an elite class,” said Carolyn Polanski, director, marketing communications and global digital marketing, Avery Dennison. “We believe that the changes to the CWI brand more accurately reflect the prestige that comes with being certified.”
The new logo is featured in the advertising kits that all Certified Wrap Installers receive once they pass the exam. It is also included on branded items that are available in the CWI Store, which is available to installers that have passed the CWI exam.
The promotional items in the Avery Dennison CWI Store include clothing, water bottles, tool belts and more. Certified installers will also have the opportunity to co-brand select clothing items, so they can have the CWI logo and their shop logo on one piece.
“Being certified immediately distinguishes an installer to clients who are looking for a vehicle wrap,” said Justin Pate. “With a new store and logo, it will be easier for installers to advertise their certified status.”
Certified Wrap Installers are also promoted on the Avery Dennison website with the Find an Installer page. Prospective customers can locate certified installers near them using a map tool.
For those looking to become certified, there are only eight Certification Exams left for 2016! The exams will take place across the United States, and you can register now at http://bit.ly/ADGSWrapTraining.
