Avery Dennison Outperforms Competition in New Vehicle Wrap Benchmark Study

Avery Dennison has released a benchmark video and study in which Avery Dennison Supreme Wrapping™ Film outperformed competitive car wrapping films, both in wrap quality and installation time.

Avery Dennison Supreme Wrapping Film had the fastest install time compared to five competitors, without sacrificing quality. These findings show how Supreme Wrapping Film can ultimately save a shop time and money through installation efficiency, while giving installers the highest confidence in the finished product.

To conduct the benchmarking study, Avery Dennison worked with two installers from Car Wrap City, a vehicle wrap installation shop based in Carrollton, Texas. The professional installers were employed to execute the study across six vinyl films. They were not told the objective of the wrap installations, but were asked whether anything besides the brand of vinyl used impacted the amount of time it took them to complete the installation.

The time it took to complete the vinyl installation, or the wrapping step, was the only step in the installation process that differed depending on brand. The time for all other wrap installation steps (Disassembly, Cleaning, Measuring, Assembly and Cleaning) was controlled and kept constant across all brands. A mid-size compact sport utility vehicle was used for all the wrap installations. The benchmarking video and study showed the wrap time for Supreme Wrapping Film was 1:57:42. This was 24 minutes faster than the next closest competitor. The overall installation took 4:26:16.

The full benchmark video, shorter feature videos, an infographic and more information about the study can be found at graphics.averydennison.com/benchmark

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