Avery Dennison's new booth reflects its broad offering of screen & cut and digital vinyl products. This year, Avery partnered with SGIA and the PDAA - displaying floor graphics in the lobby of the convention center and providing Avery Graphics vehicle wrap and wall film products for the PDAA Application Zones.
Avery Dennison unveiled a new booth at SGIA with the theme: Be Assured, Be Vibrant, Be Expressive, Be Remembered and Be Yourself – Be Outstanding. Each phrase was featured on a pillar that highlighted Avery’s broad array of opaque, translucent and digital vinyl products.
The 2010 Lamborghini Gallardo and Audi A4 in the booth attracted quite a bit of attention and traffic. The Lamborghini was wrapped with Easy Apply RS™ Wrapping Film – Black and the new DOL 1380 Matte overlaminate, that was often confused for paint. Digital graphics were printed on MPI 1005 Easy Apply RS with DOL 1360 Gloss. The digital graphic overlay on the matte vinyl really popped!
Underneath the Lamborghini, dramatic floor graphics were printed on Avery MPI 2920 Matte with DOL 1380 Matte overlaminate. The Audi A4 was wrapped with Avery MPI 1005 Easy Apply RS Gloss that was printed black with vibrant, colorful swirls of purple and blue and laminated with DOL 1360 Gloss.
Avery also increased partnerships with the SGIA and PDAA at the show. The PDAA demo area was crowded with attendees watching vehicle and trailer wrap installations in addition to an MPI 2611 Wall Film installation. As attendees entered the Convention Center, they were welcomed by floor graphics printed on Avery MPI 2921 Matte Removable with DOL 2070 Luster.
Eight OEM printer and distributor partners featured Avery Graphics popular vehicle wrap media with Easy Apply RS™ technology and digital film products at their booths.
All in all SGIA Expo 2009 was a success!