|The 2014 Yale Master of Fine Arts Graphic Design program created the “New Business” exhibit at the culmination of their masters program. The exhibit featured Avery Dennison Conform Chrome, HP700 and speciality films.|
Eighteen students in the 2014 Yale Master of Fine Arts (MFA) Graphic Design program created the “New Business” exhibit at the culmination of their masters program. “New Business,” displayed at the Yale School of Art’s Greenhill Gallery in New Haven during the first week of May 2014, featured eight Avery Dennison cast and calendered vinyl films.
“New Business,” a two-dimensional exhibition, was created after the MFA students decided to nix their previous work, created for the showcase, and instead, reinterpret their collective design projects by showcasing vinyl representations of the references, annotations and interpretations of those projects.
The exhibit was brought to life with a variety of high quality, colorful Avery Dennison cast and calendered vinyl films.
The students approached Avery Dennison to collaborate on the exhibit. In the end, the 3,200-square-foot installation was created using a broad spectrum of colors that included HP700 in Cascade Blue, Primrose Yellow, Berry, Iguana Green, Tomato Red and Soft Pink with accents of Conform Chrome and Glow In The Dark film for more pop.
“We were excited to hear that Avery Dennison was on board to support our efforts, because it created new possibilities for how we thought about the final display of our work,” said João
Doria. “Avery Dennison’s broad color palette even made us consider the uniqueness of what we were communicating, and the ease of working with their films guided us to a seamless installation. We couldn’t have asked for a better partner to bring our hard work to such a beautiful realization.”
To learn more about the project, visit the Graphics Solutions Case Study page on our website.