One of the most highly anticipated and promoted Anheuser-Busch commercials developed for Super Bowl XLIV, the Bud Light "Light House," was wrapped with Avery Graphics MPI 1005 Easy Apply RS and DOL 1360 Gloss by SkinzWraps, Inc.
SkinzWraps was tapped to wrap the exterior and part of the interior of the Bud Light “Light House” that was built for a commercial scheduled to air this Sunday during the first quarter of Super Bowl XLIV. SkinzWraps printed and installed Avery Graphics popular MPI 1005 Easy Apply RS with DOL 1360 Gloss to cover the exterior of the Los Angeles home as well many beer can molds that were used to decorate the interior of the house.
“We use Avery MPI 1005 Easy Apply RS extensively for our work because it’s the highest quality and easiest film to work with,” said Peter Salaverry, CEO of SkinzWraps, Inc. “We had to match the color and graphics of the Bud Light cans exactly and were able to do it with the Avery vinyl and our Epson Stylus Pro GS 6000 printer.”
The construction and wrapping of the Bud Light “Light House” is featured prominently on Anheuser-Busch’s behind the scenes website for commercials slated to air during the “Big Game” this Sunday. 30-second previews of the commercial were released to the media last week.
More than 14,000 Bud Light cans were used in the construction of the house and 2,000 sq. ft. of Avery MPI 1005 Easy Apply RS with DOL 1360 was printed and installed for the project.
Photos and video of the construction of the house are available at http://biggameads.anheuser-busch.com/index.html.
More information about Avery MPI 1005 Easy Apply RS and DOL 1360 can be found at www.averygraphics.com or by contacting your local distributor which can be found on the Partner Page,http://www.na.averygraphics.com/AvGrNa_Partners.asp.