Consumer Packaging Companies communicate their brand stories through product packaging and display. The Avery Dennison Global Brand Experience Contest issued a challenge to designers everywhere. Create a brand story through label and shelf environments. The goal? To use originality, imagination, and skill to deliver a unique brand identity across packaging, labels and retail displays. Avery Dennison launched the worldwide packaging design contest to support and inspire design professionals to deliver a unique brand identity for fictional products in five categories, including children's juice, red wine, organic coffee, salad dressing and shampoo.
The Global Brand Experience contest was truly global! It attracted more than 270 participants from 43 countries to leave behind normal project constraints to create impressive work that showcased their creative skills and vision.
The finalists and five winners were selected by a panel of internationally-recognized designers, educators and thought leaders in the package design industry from design and advertising firms to self-employed design professionals.
Avery Dennison Brand Experience Contest Category Winners:
Coffee Category – Yve Oosthuizen, Contrast Studio, Capetown, South Africa.
Salad Dressing Category – Steve Rischmiller, Saltmine Group, Sydney, Australia.
Juice Category – Stuart Robson, Saltmine Group, Sydney, Australia.
Shampoo Category – Christopher Loke, Pixology Designs, Orem, Utah.
Wine Category – Louise Besseling, Tan Branding, Utrecht, Netherlands.
"In addition to communicating brand stories, we strive to bring more to the table by offering innovative production, design and business development ideas," said Christopher Loke of Pixology Designs, winner in the Shampoo Category. "This contest provided a unique platform for us to explore our creativity, learn about new label and packaging innovations, and receive recognition among our peers and potential clients."
The five winners received their awards in a presentation at The Dieline Package Design Conference in Chicago on June 22, 2011. As title sponsor of the conference, Avery Dennison displayed the winners' work in the Brand Experience Contest booth. Following the conference, the winners will receive international acclaim on TheDieline.com, the world's number one package design website.
Additionally, Avery Dennison will create a Look Book that will be shared with 2,000 global consumer packaging brand owners. Each winner also will be given a chance to make a difference through a $1,000 donation in their names to an international charity.
"We believe that the combination of compelling design with our innovations and the high quality printing by our converter partners can ignite brands on the shelf and beyond," said Jon Maley, global vice president of marketing for Avery Dennison Label and Packaging Materials. "Better branding helps grow the industry for everyone."
Visit http://www.enhanceyourbrand.com/design-contest/finalists.php to see the entries that were chosen as finalists.
For more information on Avery Graphics products, pricing or roll sizes, printers can visit www.averygraphics.com to locate a distributor (on the Partner Page) or contact Avery Dennison at 800-282-8379 for additional product information.