Seven New Colors Added to Avery Dennison Supreme Wrapping Film & Enhanced Translucent Films Launch at ISA Expo 2013

Seven new Avery Dennison® Supreme Wrapping Film colors have been added to the popular portfolio. The new colors are a sophisticated addition to the spectrum of 50 cast films in matte, brushed and matte metallic and gloss colors in the Avery Dennison Supreme Wrapping Film product line.

The new spring 2013 Supreme Wrapping Film colors made their debut in the Avery Dennison Graphics Solutions booth at the International Sign Expo 2013 in Las Vegas, Nevada April 4 – 6, 2013.

The new colors include:

  • Red Rush Pearl Metallic
  • Midnight Sand Matte Metallic
  • Blaze Orange Matte Metallic
  • Emerald Pearl Metallic (Color of the Year 2013 is Emerald Green)
  • Deep Forest Matte Metallic
  • Quick Silver Metallic
  • Lagoon Blue Matte Metallic

“Avery Dennison Supreme Wrapping Films are very popular with consumers because of their unique colors and finishes,” said Beth Zanko, product manager for Avery Dennison Graphics Solutions. “Our customers, vehicle wrap shops and installers, have asked for these new colors to meet consumer demand for paint or color wraps.”

Avery Dennison Supreme Wrapping Films are constructed with appearance and ease of installation in mind. The films feature Easy Apply RS™ technology which allows the installer to easily reposition and slide the film into place and reduce air bubbles, minimizing the total application time for the wrap. In addition, with Supreme Wrapping Films, no overlaminate is required before installation.

“Avery Dennison Supreme Wrapping Films are also ideal for interior and exterior accents for vehicles, point-of-purchase signage and architectural installations,” added Zanko. 

Avery Dennison enhanced its 900 Ultimate Cast Translucent product line, available in 48 colors, with a new 3 mil polyester liner. The new liner will allow installers to wet apply the films.

The 18-color 800 Premium Cast Translucent product line has been upgraded to a thicker, 83# Kraft liner. All Avery Dennison translucent films will be available with an improved CAP adhesive, providing permanent adhesion with improved long-term removability.

The improvements to 900 Ultimate Cast Translucent and 800 Premium Cast Translucents make the films easier to weed and install. Customers can learn more in Booth 4350 at ISA Expo.

Justin Pate’s demonstrations of vehicle and car wrap installation techniques with Avery Dennison digital and Supreme Wrapping Film products were very popular and well attended at ISA Expo 2013.

Samples of the Avery Dennison Supreme Wrapping Film are available from

For more information on Avery Dennison Graphics Solutions products, training and certification, printers can visit or contact Avery Dennison at 800-282-8379 for additional information.

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