Avery Dennison® Films Make Fleet Rebrand a Success

Heiskell Truck

J. D. Heiskell & Company rebranded their 24 vehicle fleet with Avery Dennison® MPI 1005 Supercast Easy Apply RS™ and DOL 1060 gloss overlaminate. Idea! Printing & Graphics Inc. of Visalia, California provided a quick and hassle-free fleet graphic installation during some exceptionally warm weather last summer.

J. D. Heiskell & Company, a 127-year-old grain and commodity trading business in California, rebranded their fleet trucks with Avery Dennison digital media last summer. Idea! Printing & Graphics Inc. of Visalia, California provided a quick and hassle-free fleet graphic installation for the company.


James Laber, president of Idea! Printing & Graphics Inc., and his team used Avery Dennison MPI 1005 Supercast Easy Apply RS™ with DOL 1060 gloss overlaminate for the project. For the rebranding, five vinyl decals were installed on the sides of 24 vehicles and trailers. The installation took the team of Avery Dennison certified installers five days to complete.


Avery Dennison’s Easy Apply™ and Easy Apply RS™ technologies allowed Laber and his team to install the graphics quickly and without waste. They were able to lay the decals on the ribs and extreme rivets of the truck’s surface easily on the first try despite the extreme heat.


Laber shared the rebranding project via the Avery Dennison Graphics Solutions - North America Facebook page. As a fan of the page, he saw Avery Dennison requesting updates on projects completed with materials. He thought the J. D. Heiskell & Company’s rebranding project would be a perfect success story to share.


Idea! Printing & Graphics Inc. attributes much of the project’s success to the conformability and reliability of Avery Dennison MPI 1005 Supercast film. To find out more information about Avery Dennison MPI 1005 Supercast Series, visit http://bit.ly/ADGSMPI1005.


To read more about the case study, visit graphics.averydennison.com or the Avery Dennison Graphics Solutions - North America Facebook page.


For more information on Avery Dennison products, designers and printers can visit www.graphics.averydennison.com or contact Avery Dennison at 800-282-8379 for additional information.   


Join the Avery Dennison conversation at www.facebook.com/AveryDennisonGraphics and on LinkedIn. Follow @ADGraphics_NA on Twitter, Instagram and Pinterest.

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