Avery Dennison goes to the Kentucky Derby

Best known for whimsical neckties and smiling pink whale logo, vineyard vines®, “The Official Style of the Kentucky Oaks and Derby,” used digitally printed vehicle wraps to showcase their brand around the 2015 Kentucky Derby. USA Image and Avery Dennison films helped vineyard vines turn its fashion designs onto the track at Churchill Downs.

A fleet of vehicles that included four John Deere tractors and one Ram Pickup® truck, the official truck of the Kentucky Derby, were wrapped in the company’s colorful Derby Collection designs and whale logo. The patchwork-donned tractor fleet was front and center during each of the day’s races, grooming the track for each competition, while the Ram Pickup, draped in flowers and pastel vehicle wrap, was a sight seen by thousands of Derby visitors as they exited the grounds.

USA Image used Avery Dennison® MPI 1005 Supercast Easy Apply RS™ and HP 700 for the lettering and graphics, printed on a large format VUTEk printer, for the entire fleet. Avery Dennison MPI 1005 offered easy, clean removability that allowed for a fast, trouble-free installation. From start to finish, the project was installed and removed in about three weeks.

“I’ve tried other brands of vinyl in the past and keep coming back to Avery Dennison,” said John Lawson, USA Image installation manager. “The air egress technology provides maximum slideablity and makes the design easy to reposition. There’s no worry the material will fail, and the price is right.”

USA Image has worked with vineyard vines for several years to wrap race-day trucks, tractors and even taxis. “It’s a great feeling to know that everyone attending, or watching, the Kentucky Oaks and Kentucky Derby will see our work,” said Lawson. “It has always been an enjoyable, high profile project!”

To learn more about the project and to see more photos, read the Avery Dennison Dressed to the Nines case study on our website.

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