Wrapped Weather Fleet Hits the Streets

APE Wraps worked with The Weather Channel to install eye-catching graphics, printed on Avery Dennison films, on the weather-chasing Toyota Mobile Weather Fleet. The vehicles combine form and function, to create a custom, corporate branded, tech-savvy, rolling weather lab.

Troy Downey, president of APE Wraps and a certified Avery Dennison wrap installer, recently installed digitally printed wraps and graphics on the Toyota Mobile Weather Fleet for The Weather Channel. The fleet—including a RAV4, Prius v and 4Runner—is equipped with portable weather stations and televisions capable of displaying radar and weather graphics. Meteorologists in the field are able to receive extremely accurate weather data to provide viewers with the most up-to-date information.

APE Wraps received the branded designs for the graphics, and their designers tailored them to fit the nuances of each car, while considering the curves, bumpers and windows.

The cars were wrapped in digitally printed Avery Dennison MPI 1005 Supercast Easy Apply RS™ with DOL 1360 overlaminate to protect the graphics and provide the durability and conformability needed. The window graphics were printed on MPI 3529, featuring a 50/50 perforation pattern, and protected with DOL 1560 Optically Clear overlaminate.

“The Toyota Mobile Weather Fleet is an enormous asset that enables our team to quickly react to and cover weather-related events around the country,” says Angela Massie, senior executive producer of AMHQ. “We are storytellers, and having the beautifully designed fleet at our disposal allows us to share our passion and fascination with the weather more immediately with our audience.”

The fleet is stationed in Atlanta and New York and can be deployed to cover weather events at a moment’s notice.

To learn more about the fleet, check out Troy Downey’s APE Wraps blog post at http://news.averydennison.com/blog/graphics-solutions/live-location-weather-channel-fleet. For more pictures of the fleet visit the Avery Dennison Flickr page.

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