Avery Dennison Wrap Films Named Best New Products Award Runner-Ups by SEMA

The new Supreme Wrapping Film gloss metallic colors, recognized by SEMA, feature a gloss metallic effect and the durability of Avery Dennison films. The new colors, launched at the SEMA Show, are Spark (Red Gloss Metallic), Magnetic Burst (Blue Gloss Metallic), Radioactive (Green Gloss Metallic) and Eclipse (Black Gloss Metallic).

The New Product Awards competition recognizes outstanding achievements in the development of products being introduced to the automotive specialty-equipment market at the SEMA Show. Products are judged in 16 award categories, and each category has one winner and two runners-up.

Nearly 3,000 products were entered into the 16 different Showcase categories to be considered for the SEMA New Product Awards this year. Winners were selected based on a variety of factors that included superiority of innovation, technical achievement, quality and workmanship, consumer appeal and marketability and more.  

The new gloss metallic colors were used throughout the Avery Dennison booth and in wrap demonstrations several times a day. Justin Pate of The Wrap Institute, Jim Miller of Miller Decals, Chad Parrish of Graphiti Wraps
and Joffrey Van der Jagt of Prowrap Professional Carwrapping installed a new wrap twice a day on a lowrider pickup truck at SEMA 2017.

The truck wrap demos were a popular attraction at the booth. In addition, professional installers demonstrated the new portfolio of Avery Dennison automotive window films on freestanding windshields and retrofitted switchable film technology on a car door window. The switchable films use cutting-edge Avery Dennison Liquid Crystal Technology to “switch” from transparent to opaque for comfort, privacy and content projection with just a touch of a hand.

See all the details on Avery Dennison products that were on display at the SEMA Show here.


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