Art Hits the Street of Amsterdam | Avery Dennison | Graphics

Art Hits the Street of Amsterdam

As a long-time fan of Ryan McGinness’ art, Justin Pate, expert installer and instructor, approached him with the idea to supplement two recent Amsterdam exhibits with car-wrapping projects that would showcase his work in an entirely new way.

The car wraps coincided with McGinness’ most recent exhibition openings and the launch of his new book, Everything is Everywhere. McGinness creates hand-drawings then digitizes them. Many of his drawings are influenced by the signs and symbols that surround us in life everyday to create colorful, engaging compositions that are open to subjective interpretation by the viewer.

“The way he thinks about shapes, lines and colors is really visually interesting and immersive, which makes his style a perfect match for vinyl wrapping applications,” said Pate. “I thought it might be fun to share McGinness’ work with the world in a different way, a way that he hadn’t done before.”

Stephen Sinek of Seven Sin Design worked with McGinness to format his designs for printable vehicle templates. McGinness chose his Black Holes series for the first car, and for the second car, he created a new graphic using behind-the-scenes images of his paintings being photographed.

The final wraps were printed on Avery Dennison® MPI 1005 Supercast film with DOL 1380 matte overlaminate at the Mutoh headquarters in Phoenix, using a Mutoh ValueJet 1624 printer and eco-solvent ink. Installation was performed in Amsterdam by Pate days before the opening of the Amsterdam gallery exhibitions. The cars were unveiled on Saturday, April 12 at the American Book Center on the Spui to mark the launch of McGinness’ new book.

To see more pictures of McGinness’ wrapped cars visit McGuinness’ Facebook page or learn more about the artist, here.

To learn more about Avery Dennison graphics products, visit Graphics.AveryDennison.com and join the Avery Dennison social conversation by visiting Avery Dennison Graphics Solutions’ Facebook page or following @ADGraphics_NA on Twitter and Instagram.

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