Vinyl films, such as Avery Dennison® Supreme WrappingTM Film, are widely used to wrap vehicles and wheels for full color transformations and to add detailed graphics with ease. Qualities of Supreme Wrapping Film, such as its durability, appeal to alternative markets as well, including rally racing schools, which are beginning to use Avery Dennison wraps to protect their battered racecars. Rally racing takes drivers through lengthy roads of rough and rocky terrain. DirtFish, a rally racing school located in Washington, sought a product that was easy and quick to install on its cars that also matched the brand’s colors. The solution? Avery Dennison Supreme Wrapping Films.
DirtFish Rally School began using Avery Dennison Supreme Wrapping Films for its fleet of Subaru racecars in 2014. The DirtFish track sits atop a former lumber site and mill in Snoqualmie, Washington. Since its opening in 2010, the rally school has skyrocketed to national recognition as the most distinguished specialized performance driving and rally school in North America.
Trevor Wert, Media Manager at DirtFish, explains that the DirtFish fleet, which consists of 12 Subaru STI’s and 10 Subaru BRZ’s, were first wrapped with Supreme Wrapping Film after the school decided to switch to products that could withstand the abuse from the demanding rally environment. DirtFish hosts driving classes seven days a week, multiple times each a day. With rocks and mud constantly flying up and hitting the cars across the gritty tracks, the school regularly replaces wraps, parts and fenders.
To learn more about this project, you can read the full case study here.