Avery Dennison Showcases New Window and Car Wrap Films at 2017 SEMA Show

Avery Dennison Graphics Solutions is showcasing new products from our expanding portfolio for the automotive restyling market at the 2017 SEMA Show this week in Las Vegas, NV. Under the theme of True Grit, Booth #12173 focuses on the determination and drive of vinyl film installers with product demonstrations featuring innovative new films, including new colors of Supreme Wrapping™ Film, automotive window films and switchable window films.

“Avery Dennison, much like a customer who uses our products, is creative, confident and resilient, and our displays at this year’s SEMA Show are a reflection of these characteristics,” says Jeff Losch, North America marketing director at Avery Dennison Graphics Solutions. “We are proud to show that we’re innovating within our current product lines while adding exciting technology that has a lot of potential impact.”

The new Supreme Wrapping Film gloss metallic colors, which feature a gold metallic effect and the renowned durability of Avery Dennison films, include Spark (Red Gold Metallic), Magnetic Burst (Blue Gold Metallic), Radioactive (Green Gold Metallic) and Eclipse (Black Gold Metallic).

The new colors are being used in demonstrations by Justin Pate of The Wrap Institute, Jim Miller of Miller Decals and Joffrey Van der Jagt of Prowrap Professional Carwrapping twice a day at SEMA 2017 on a lowrider pickup truck.

Professional installers are demonstrating Avery Dennison automotive window films on freestanding windshields and switchable film technology on a car door. The switchable window films use Avery Dennison® Liquid Crystal Technology to “switch” from transparent to opaque for privacy and content projection with just a touch of a hand.

SEMA attendees are interacting with the Avery Dennison booth by sharing their pictures from a vinyl wrapped selfie wall on social media with #ADTrueGrit. To see the new products featured or watch the Wrap Like a King announcement, visit Facebook at www.facebook.com/AveryDennisonGraphics, or Twitter and Instagram at @ADGraphics_NA.

For more information, go to graphics.averydennison.com/sema-2017.

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