MENTOR, Ohio – May 10, 2022 – Avery Dennison® Graphics Solutions announced today that it will enter the DIY/crafter market through a new partnership with Siser® North America. Siser has been in the consumer craft space for over 40 years and is a global leader in heat-transfer vinyl with expertise in the world of personalization and customization.
The new Siser® by Avery Dennison brand will launch with EasyPSV® Starling by Avery Dennison®, a new vinyl film product created exclusively for crafters. EasyPSV® Starling by Avery Dennison will consist of 55 brilliantly colored vinyl films. The Siser® by Avery Dennison brand will also include 17 EasyPSV® Glitters cast craft vinyl colors, which are based on Avery Dennison’s SC950 Ultra Metallic film product line.