MENTOR, Ohio - October 23, 2023 - Avery Dennison® Graphics Solutions  and its DIY craft market partner Siser® North America today announced the retail launch of EasyPSV®  Starling™ by Avery Dennison at Michaels stores nationwide. The new pressure-sensitive vinyl film product was created exclusively for the craft consumer market.

Siser by Avery Dennison EasyPSV® Starling™ is a high-quality, flexible, pressure-sensitive adhesive vinyl film collection designed for a wide range of indoor and outdoor uses. The material offers excellent cutting and industry-leading easy weeding* and can be used in all kinds of applications, including glass and mirror, metal, ceramic and cups. The products are ideal for crafters working with plotter cutters. The film vinyl facestock, adhesive layer and liner cut cleanly, leaving no sticky adhesive residue on plotter cutter blades, and designs are easily removed from the liner without tearing, even with very intricate creations.

The EasyPSV® Starling™ color craft vinyl product line consists of 57 solid colors. The EasyPSV® Glitters product line consists of 17 sparkle colors. Some of the fun colors include Ketchup Red and Mustard Yellow, Nautical Blue and Totally Teal, and Pink Flirt Glitter and Emerald Envy Glitter. The product is available in a variety of opaque, solid colors in a matte finish plus several colors in gloss. The color palette is consistent with select Siser EasyWeed® colors. 

“We developed the EasyPSV Starling™ product with research-based input from crafters to ensure a ‘crafter-first’ strategic approach,” said Avery Dennison Graphics division Sr. Business Director/GM Abby Monnot.

“Among other things, this means greater color variety, superior ease of use, and palette reliability across products.”

Other value-add features of EasyPSV® Starling™ by Avery Dennison include:

• Dishwasher safe up to 80 washes** - for mugs, cups and designed dinnerware

• Efficient and precise conversion on commercial and craft plotters

• Outstanding durability and color fastness

• Excellent UV, temperature, humidity and salt water performance, which allows the films to be used for outdoor as well as indoor applications

“We understand the unique expressions crafters enjoy creating with craft vinyl. Our new crafting vinyl with Siser enhances the joy of creating DIY projects, and doing so simply with the right product and tools,” Monnot added.

"Our partnership with Avery Dennison combines the strengths and shared vision of two well-known brands in the marketplace,” said Siser VP-Business Development Dave Wheatley. “With Siser’s consumer-focused brand and Avery Dennison’s strengths in technology and vinyl film innovation, we believe EasyPSV Starling will provide a compelling alternative for craft consumers in this space.”

“In addition to a broader color palette and superior technology, we look forward to bringing some new excitement to this market, with twice-a-year color refreshes, ongoing consumer engagement, and more,” Avery Dennison Graphics Solutions Marketing Director Bethany Nock said. "This launch is just the start of the journey.”

To learn more about the EasyPSV® Starling™ by Avery Dennison products, explore the Siser® by Avery Dennison visit graphics.averydennison.com/craftvinyl and review the lookbook online.

*Weeding performance claims based on Avery Dennison internal testing of EasyPSV® StarlingTM by Avery Dennison calendered film against other leading manufacturers’ calendered films. Testing was completed with various colored films. Weeding performance may vary by color.

**Dishwasher safe claims based on Avery Dennison internal testing of EasyPSV® Starling™ by Avery Dennison calendered film. Dishwasher safe claims up to 80 washes; top rack; heat dry; on glass, porcelain, and stainless steel. Testing was completed with various fonts. Dishwasher safe performance may vary by font.